GOOGLE REVIEWS
If you’ve ever struggled with what to post on social media, these topical days can help inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you […]
Category Archives: Digital Marketing
Digital Marketing, Social Media, XposureDIGITAL
How To Use Topical Days To Boost Your Social Media in June
27
May
May
If you’ve ever struggled with what to post on social media, these topical days can help you boost your social media in June and inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a […]
01
May
May
If you’ve ever struggled with what to post on social media, these topical days can boost Your Social Media in May and help inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post […]
Digital Marketing, SEO, XposureDIGITAL
Avoiding an SEO penalty on Google & Bing during the Coronavirus Pandemic
30
Apr
Apr
The current Coronavirus outbreak and the spread of Covid-19 has meant a drastic reduction for businesses and the economy, not only here in the UK but across the globe. Many of our businesses have had to close their doors and change the way business is conducted. Staff have been furloughed and working life in factories […]
03
Apr
Apr
In an ideal world, everyone who visits your website for the first time fills out a form to download a guide or brochure, signs up for a newsletter, or even just gets in touch with you right away. Moments later, your sales team reaches out to this lead, and they hand over their credit card […]
Content Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Automation, Social Media
22 ideas to market your business in the Coronavirus outbreak
27
Mar
Mar
As the UK goes into shutdown to contain the spread of the coronavirus, it has become harder and harder for businesses to survive, never mind thrive. Especially for small businesses. As the person in charge of marketing at your company, your marketing plans are having to change – rapidly. New ways of marketing are having […]
Digital Marketing, Social Media, XposureDIGITAL
How Spending 15 minutes on Social Media Can Grow Your Business
19
Mar
Mar
When marketing your business on social media, most people don’t know what to do, how to convey their brand in the right way and to get customers from their social media marketing. Social Media is essential in your business’ marketing today, just by making the right choices on your profile and spending 15 minutes a […]
Content Marketing, Digital Marketing, Email Marketing, Marketing Automation, XposureHUB
Promotions & Games to Build your Brand with XposureHUB
19
Dec
Dec
If you’ve been following us on Social Media you may have seen a couple of tweets and Facebook posts about The Apprentice (BBC1) Game. It’s a game we play in the office every year and over the past 5 or 6 years, we like to think we’ve perfected it. Last year was the first time […]
Content Marketing, Digital Marketing, Personas, XposureHUB
What are personas and why they are important?
05
Dec
Dec
In short, personas are bespoke categories which describe important characteristics of your clients or customers, so you can group and understand them better and market to them more successfully. “Personas are a distillation of your ideal client. The essence of a great customer” What is important to remember is that they are fictional, they are […]
Content Marketing, Digital Marketing, Google Ads, SEO, Social Media, Web Design, XposureDIGITAL
What you need to know about long-tail keywords
28
Nov
Nov
Following on from last week’s article regarding the change Google is making to their algorithm (BERT) we mentioned long-tail keywords, so I thought I would follow that up with more information about these specific types of keywords and searches. What are long-tail keywords? Every week, according to Google about 15% of searches on Google have […]
