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Social media engagement is about actively participating and connecting with followers through likes, shares, comments, and mentions. It is a vital component in building and nurturing customer relationships, establishing trust, driving customer loyalty, and being shown to a wider audience. What is social media engagement? Social media engagement refers to the interaction and connection with […]
Category Archives: Digital Marketing
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
Why your Facebook ads and Google ads don’t convert
04
Aug
Aug
Do you currently run or have you ever run Google Ads and been disappointed with the results? Are Facebook ads just a dark-art that never delivered on the return they promised? Have you spent money on them and it felt like you were giving Mark Zuckerburg monthly bank transfers for no return? If so, then […]
28
Jul
Jul
As you grow, how do you keep track of your logo, branding, adverts and graphics, images etc? How do you make sure they are used correctly and 3rd parties use the right ones? How do you make sure everything you’ve worked hard for remains consistent and on brand? That’s where digital asset management for small […]
Digital Marketing, Marketing Strategy
How Digital Marketing Can Generate Leads and Increase Sales For Your Business
18
Jul
Jul
Digital marketing is used by businesses to promote their products or services online and expand their reach to a broader audience. It involves creating valuable and engaging content tailored to the target audience, optimising it for search engines, and applying marketing strategies to convert potential customers into paying clients. What is Digital Marketing? This form […]
Digital Marketing, eCommerce, Email Marketing, Marketing Automation, XposureHUB
12 Must-Have Marketing Automations To Grow Your Business
20
Jun
Jun
In this competitive and uncertain business landscape, maximising productivity and efficiency is key to staying ahead. As you juggle multiple responsibilities, wearing all the different hats small business owners need to, finding ways to streamline your marketing efforts and generate more leads becomes crucial. To save time and money you can implement marketing automation to […]
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
Facebook Ads or Google Ads? Which one is better for your business
14
Jun
Jun
Do you want to get the most out of your advertising budget? Are you trying to decide between Google Ads and Facebook Ads for your business? It can be difficult to know which one is better for you, as both have their own unique benefits and drawbacks. Digital advertising has become an integral part of […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Web Design, XposureWEB
Embracing Google Analytics 4: A Leap Forward from Universal Analytics
24
May
May
Google Analytics has long been the go-to platform for tracking website performance. But from the 1st July, the previous version of Google Analytics; Universal Analytics (UA) which has been around for more than a decade, will no longer collect any data. This means that if you haven’t migrated to the new Google Analytics 4 (GA4) […]
10
May
May
To effectively reach your customers and potential customers as a small business owner, email marketing can be one of the best ways. But to make the most of this email marketing, you need a good email list. Creating an email list can be an effective strategy for small and medium-sized businesses to engage with their […]
Digital Marketing, Email Marketing, Marketing Automation, Social Media, Web Design, XposureWEB
The Apprentice Game, And How Marketing Automation Could Help You
24
Mar
Mar
This year’s The Apprentice has finished with Marnie Swindells taking the crown of Lord Sugar’s £250k investment as their new business partner. At Xposure we run a little game each year, trying to guess who will be fired each week and who we think will be the overall winner. It makes watching the show all […]
08
Mar
Mar
Marketing is the lifeblood of any business, and a marketing plan is like a roadmap that helps you get to your destination. It helps you to define your goals and develop strategies that will help you achieve them. A plan is essential to keep you focused on your target market, help you understand your competition, […]
