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Social media has become a part of our everyday lives. Whether it’s Facebook or Instagram, social media platforms play a huge role in our daily activities. As such, they also serve as a powerful tool for businesses looking to reach out to their target audience. But despite its popularity, social media marketing is often misunderstood. […]
Category Archives: Digital Marketing
16
Sep
Sep
Lead magnets are a powerful tool used to generate leads and to entice website visitors into clicking through to learn more about your product or service. Here’s some advice on how to build effective lead magnets – and spoiler, it largely comes down to personas! Yes, again! We have also compiled a list of 27 […]
05
Sep
Sep
Why your business needs social media lead generation The term “social media lead generation” is often used interchangeably with “social marketing.” However, there is a difference between the two terms. Lead generation is about generating qualified leads. Social marketing is about engaging with customers through social networks. So, what does this mean for your business? […]
Digital Marketing, Email Marketing, Social Media, XposureDIGITAL
How to run a successful social media contest
15
Aug
Aug
Running a Social Media contest is a great way to get new followers, collect new emails and increase brand awareness. They also give you the opportunity to engage with potential customers and generate leads. A well-run social media contest can bring considerable benefits to your company. The key is to create a campaign that gets […]
Conversion Rate Optimisation, Digital Marketing, Facebook Ads, XposureHUB
16 conversion rate optimisation tips to increase the conversions from your website
01
Aug
Aug
Conversion rate optimisation is the structured process of working your way through pipeline stages on your website and making tested incremental changes to certain aspects that make it easier for a visitor to take action. Below are 16 conversion rate optimisation tips to help you get more leads from your website. Many company websites are […]
Digital Marketing, Email Marketing, Marketing Automation, Web Design, XposureWEB
How to Avoid Cart Abandonment
15
Jul
Jul
Have you ever wondered why some websites seem to attract lots of visitors but don’t generate as many sales? One of the biggest reasons is “online shopping cart abandonment” – and the true extent of the problem might surprise you. We offer some solutions to cut down your cart abandonment rate, and a couple of […]
09
Feb
Feb
This week is National Apprenticeship week – the perfect time to talk about the benefits and the how-tos for employers and apprentices, through the eyes of our Digital Marketing Apprentice. What is your current job role? I am the Digital Marketing Apprentice. I’m currently studying for a Digital Marketing Degree at Nottingham Trent University whilst […]
Digital Marketing, Social Media, XposureDIGITAL
15 simple steps – 3 weeks to Social Media success for SMEs
15
Apr
Apr
Dabbled with social media? Not sure where to start? Or had a few false starts? Then take a look at our 15-step guide to getting your social media on track to the stars. Whether you are a complete novice or have social media sewn up, This simple guide will help make sure you have all […]
12
Jan
Jan
If you’ve ever struggled with what to post on social media, these topical days can help inspire you what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you can pair it with a nice graphic and find a way to tie it into your brand or company.
Digital Marketing, Marketing Automation, XposureHUB
Xposure features as brilliant example in SharpSpring case study
10
Sep
Sep
At Xposure, our aim is to sell more, to more, for less. This is what we tell our clients we can do for them. Our clients benefit the most when they use our flagship service ‘XposureHUB’, which is powered by the marketing automation platform ‘SharpSpring’. In March 2020, we took on a new client Tick […]
