GOOGLE REVIEWS
Have you ever heard the phrase “word of mouth is the best advertising”? Even with all the bells and whistles of online digital marketing – this old saying is just as true today as it ever was. Referral campaigns are a great way to take advantage of word-of-mouth, and turn it into your own marketing, […]
Category Archives: Digital Marketing
22
Feb
Feb
The success of any business relies heavily on effective marketing campaigns. Without a strong marketing strategy, it can be hard to make the impact necessary to reach new consumers and build your customer base. That’s why knowing how to plan a successful campaign is key. From deciding who the campaign will target to measuring the […]
Digital Marketing, Social Media, XposureDIGITAL
Which social media platform is the best for your business?
08
Feb
Feb
Why Use Social Media for Business? Are you looking to grow your business and establish an online presence? Are you wondering which social media platforms will offer the best return on investment? Social media has evolved over the years, and now there are multiple platforms for businesses to use. Each platform comes with its strengths […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Personas, XposureDIGITAL, XposureHUB
What is Data-Driven Marketing?
17
Jan
Jan
Data-driven marketing is a powerful tool for businesses to reach their target audience most effectively. Unlike traditional marketing, which relies heavily on intuition and guesswork, data-driven marketing leverages data from multiple sources such as customer surveys, website analytics, social media activity, search engine queries and more. This critical information can be used to create personalised […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureHUB
How To Increase Online Sales In 2023
20
Dec
Dec
The start of 2023 is not looking good retail-wise. With the rise in the cost of living in the UK and the increase in energy bills, people across the country are watching what they spend their money on, and how much they spend. So against this financially subdued backdrop, what can you do to increase […]
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Personas, Social Media, XposureHUB
How To Create A Customer Persona And Use It For Social Media
25
Nov
Nov
How would you describe your ideal customer? What kind of person does he or she look like? Would they be male or female? Young or old? Interests? Income? Customer Personas are a powerful tool for understanding who your customers really are. They allow you to identify their motivations, behaviours, attitudes and preferences, and then design […]
16
Nov
Nov
As I write this I’m sitting at my desk looking out the window at a dull, grey, drizzly English day in November. Unusually for this time of year though, we have the 2022 Fifa World Cup in Qatar to brighten our outlook, starting in a few days. Now, this World Cup has a lot of […]
Conversion Rate Optimisation, Digital Marketing, Personas, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
An entrepreneurs guide to conversion rate optimisation
09
Nov
Nov
Running a business gets more and more complex every year and keeping ahead of competitors is a constant battle. 1 great weapon in the battle is conversion rate optimisation. Reading and implementing our guide to conversion rate optimisation can increase your changes of staying ahead and pulling away. Saving you time and money whilst increasing […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
What is Tripwire Marketing?
28
Oct
Oct
It’s easier to sell a product or service to someone who has bought from you before. It’s a matter of trust. That’s always been true, it applies to ‘brick and mortar’ shops, and maybe even more to online businesses where you often don’t meet your customer face to face. Selling a so-called “tripwire product” is […]
Conversion Rate Optimisation, Digital Marketing, XposureDIGITAL
Beware These Digital Marketing Urban Legends
07
Oct
Oct
We see these horror-stories in digital marketing all the time. And much like urban legends, some of these digital marketing myths are naive and silly, but others are actively harmful to your conversion rate and lead generation…
