How-to for Google MyBusiness

PLEASE BE AWARE: This is an old article, and while we think there are still nuggets of good advice included here, it may be out of date. Things move very quickly in the world of Digital Marketing, Lead Generation and Conversion Rate Optimisation - so please see our latest news for the most recent advice on how to get more out of your website and online marketing.

Announced on Thursday 12th June 2014, Google MyBusiness has been flagged to be a major change on how local businesses can effectively market their presence online. This new interface combines the features of Google Places to give users a unified experience to deliver information about your service to your customers via Search, and Google Maps.

This interface makes it easier for companies to connect with their customers and potential customers by integrating the features of Google’s services. In creating an account and posting regular content through your account you can entice customers to visit your page and have a permanent directory on google when someone searches for your business. This interface also gives your customers a chance to review your services and become an advocate for your company.

Instead of having multiple listings on Google through their interfaces, MyBusiness will hold one listing for a company which will be populated over all the Google & Google+ services.

How to get started with Google MyBusiness?

1. 1. Go to google.co.uk/business/ and click sign in (you will need a google account to be able to sign in).
   2. First, search for your business, as it may be listed already. If it is, you will have to verify this via mail, so make sure that you notify someone that a postcard from google is expected.
   3. If your business is not listed, you will have to add your business through clicking “Not a local business?”
   4. Through the categories below you can decide which fits your company or you can click the link below if your company has more than one location.
   5. Then you can list your company through google’s instructions, which links to your Google+ Page.
   6. Complete your profile to you own brands design and there you have it, you are now listed on Google MyBusiness!