GOOGLE REVIEWS
When marketing your business on social media, most people don’t know what to do, how to convey their brand in the right way and to get customers from their social media marketing. Social Media is essential in your business’ marketing today, just by making the right choices on your profile and spending 15 minutes a […]
Author Archives: Nigel Lamb
03
Mar
Mar
Here’s a list of potential dates for March 2020 to tweet, post and share this month. These are here to help you boost your social media content and engage with relevant events and your audience. To see a more up-to-date list of topical days for social media we have a social media calendar for you […]
13
Dec
Dec
As a business in 2020, it’s pretty much impossible to run a business without a website. It’s the default point of call when a potential customer comes across your name or services and wants to know more. As an example, just think how many times ourselves, partners or children Google after seeing something of interest […]
Content Marketing, Digital Marketing, Personas, XposureHUB
What are personas and why they are important?
05
Dec
Dec
In short, personas are bespoke categories which describe important characteristics of your clients or customers, so you can group and understand them better and market to them more successfully. “Personas are a distillation of your ideal client. The essence of a great customer” What is important to remember is that they are fictional, they are […]
Content Marketing, Digital Marketing, Google Ads, SEO, Social Media, Web Design, XposureDIGITAL
What you need to know about long-tail keywords
28
Nov
Nov
Following on from last week’s article regarding the change Google is making to their algorithm (BERT) we mentioned long-tail keywords, so I thought I would follow that up with more information about these specific types of keywords and searches. What are long-tail keywords? Every week, according to Google about 15% of searches on Google have […]
26
Nov
Nov
Every year there is a battle for our hearts and wallets from the big retail players out there and often this begins at the end of November with the Christmas Ad. Big budgets are now not unusual for these mini soap operas that are played out on our screens every December, but this year who […]
Content Marketing, SEO, Web Design, XposureDIGITAL, XposureWEB
How Google’s BERT will affect your website traffic?
21
Nov
Nov
Earlier this month Google announced a major update to Google search, which will or has already affected your rankings and visitors to your website. The change was called BERT. Which is short for Bidirectional Encoder Representations from Transformers. Which is probably why they shortened it to BERT. So what is Google’s BERT? BERT is a […]
01
Nov
Nov
If you’ve been following us on Social Media you may have seen a couple of tweets and Facebook posts about The Apprentice (BBC1) Game. It’s a game we play in the office every year and over the past 5 or 6 years, we like to think we’ve perfected it. Last year was the first time […]
Content Marketing, Email Marketing, Google Ads, Marketing Automation, Personas, SEO, XposureHUB
Xposure present at the 2020 Breakfast Meeting
28
Oct
Oct
In October we took the opportunity to sponsor the Mansfield & Ashfield 2020 Breakfast meeting at Portland College. 2020 is a local networking group who meet once a month at 7:30am for breakfast and talks. Local businesses from Mansfield & Ashfield who are members, find out about what is happening in the local business community, […]
19
Aug
Aug
Photo Credit: Giles Clarke for OCHA Last year the UN unveiled a petition challenging the role of social media in democracy with just one simple act. Taking a selfie. Social Media. The thing we love to hate and hate to love. Despite hearing about bad news every morning, gloomy stories on how websites are ‘selling […]
