Why your business needs social media lead generation The term “social media lead generation” is often used interchangeably with “social marketing.” However, there is a difference between the two terms. Lead generation is about generating qualified leads. Social marketing is about engaging with customers through social networks. So, what does this mean for your business? […]
Author Archives: Nigel Lamb
Does your website suffer from poor performance? Have you recently had it revamped, or maybe you are thinking of having it revamped? Well, don’t. Not until you understand more about what is needed to create a lead-generating website. Your website should be part of your online lead-generation efforts. It fits within the lead generation process […]
Running a Social Media contest is a great way to get new followers, collect new emails and increase brand awareness. They also give you the opportunity to engage with potential customers and generate leads. A well-run social media contest can bring considerable benefits to your company. The key is to create a campaign that gets […]
Conversion rate optimisation is the structured process of working your way through pipeline stages on your website and making tested incremental changes to certain aspects that make it easier for a visitor to take action. Below are 16 conversion rate optimisation tips to help you get more leads from your website. Many company websites are […]
As a small business, it is important to share your brand and what your business does with as many people as possible, and today social media marketing is a critical tool for raising awareness for your business. Social Media sites like Facebook, Twitter, Pinterest, LinkedIn, and Instagram allow users to interact with each other and […]
This week is National Apprenticeship week – the perfect time to talk about the benefits and the how-tos for employers and apprentices, through the eyes of our Digital Marketing Apprentice. What is your current job role? I am the Digital Marketing Apprentice. I’m currently studying for a Digital Marketing Degree at Nottingham Trent University whilst […]
January January – Veganuary 12th January – Twelfth Night 18-24th January – Sugar awareness week 18th January – Blue Monday 28th January – International LEGO day February 4th February – Time to Talk Day 5th February – World Nutella Day 7th February – Send a card to a friend Day 8-14th February – National Apprenticeship […]
Dabbled with social media? Not sure where to start? Or had a few false starts? Then take a look at our 15-step guide to getting your social media on track to the stars. Whether you are a complete novice or have social media sewn up, This simple guide will help make sure you have all […]
If you’ve ever struggled with what to post on social media, these topical days can help inspire you what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you can pair it with a nice graphic and find a way to tie it into your brand or company.
At Xposure, our aim is to sell more, to more, for less. This is what we tell our clients we can do for them. Our clients benefit the most when they use our flagship service ‘XposureHUB’, which is powered by the marketing automation platform ‘SharpSpring’. In March 2020, we took on a new client Tick […]












