Author Archives: Nigel Lamb

How to generate business leads from social media

How to generate business leads from social media graphic

Why your business needs social media lead generation The term “social media lead generation” is often used interchangeably with “social marketing.” However, there is a difference between the two terms. Lead generation is about generating qualified leads. Social marketing is about engaging with customers through social networks. So, what does this mean for your business? […]

Why your website doesn’t generate enough qualified leads

Does your website suffer from poor performance? Have you recently had it revamped, or maybe you are thinking of having it revamped? Well, don’t. Not until you understand more about what is needed to create a lead-generating website. Your website should be part of your online lead-generation efforts. It fits within the lead generation process […]

How to run a successful social media contest

A vintage photograph depicting a woman and a man exchanging a large trophy in a formal setting, both smiling, significant for illustrating achievements and recognition in business marketing strategies for 2026 in the UK.

Running a Social Media contest is a great way to get new followers, collect new emails and increase brand awareness. They also give you the opportunity to engage with potential customers and generate leads. A well-run social media contest can bring considerable benefits to your company. The key is to create a campaign that gets […]

16 conversion rate optimisation tips to increase the conversions from your website

conversion rate optimisation tips graphic

Conversion rate optimisation is the structured process of working your way through pipeline stages on your website and making tested incremental changes to certain aspects that make it easier for a visitor to take action. Below are 16 conversion rate optimisation tips to help you get more leads from your website. Many company websites are […]

Why Social Media Marketing Is Important For Small Businesses

As a small business, it is important to share your brand and what your business does with as many people as possible, and today social media marketing is a critical tool for raising awareness for your business. Social Media sites like Facebook, Twitter, Pinterest, LinkedIn, and Instagram allow users to interact with each other and […]

Meet Our Digital Marketing Apprentice

This week is National Apprenticeship week – the perfect time to talk about the benefits and the how-tos for employers and apprentices, through the eyes of our Digital Marketing Apprentice. What is your current job role? I am the Digital Marketing Apprentice. I’m currently studying for a Digital Marketing Degree at Nottingham Trent University whilst […]

Dates for your Social Media Diary for 2022

social media calendar 2022

January January – Veganuary 12th January – Twelfth Night 18-24th January – Sugar awareness week 18th January – Blue Monday 28th January – International LEGO day February 4th February – Time to Talk Day 5th February – World Nutella Day 7th February – Send a card to a friend Day 8-14th February – National Apprenticeship […]

15 simple steps – 3 weeks to Social Media success for SMEs

3 weeks to Social Media success graphic

Dabbled with social media? Not sure where to start? Or had a few false starts? Then take a look at our 15-step guide to getting your social media on track to the stars. Whether you are a complete novice or have social media sewn up, This simple guide will help make sure you have all […]

Dates for your 2021 Social Media Diary

2021 Social Media Diary graphic

If you’ve ever struggled with what to post on social media, these topical days can help inspire you what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you can pair it with a nice graphic and find a way to tie it into your brand or company.

Xposure features as brilliant example in SharpSpring case study

SharpSpring case study graphic

At Xposure, our aim is to sell more, to more, for less. This is what we tell our clients we can do for them. Our clients benefit the most when they use our flagship service ‘XposureHUB’, which is powered by the marketing automation platform ‘SharpSpring’. In March 2020, we took on a new client Tick […]

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