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Have you ever wondered how to make sense of all the data your organisation collects? How can you use it to improve performance and achieve your marketing goals? The answer lies in using the performance management framework… Data analysis is essential for any organisation looking to improve its performance. However, it can be overwhelming to […]
Author Archives: Nigel Lamb
22
Feb
Feb
The success of any business relies heavily on effective marketing campaigns. Without a strong marketing strategy, it can be hard to make the impact necessary to reach new consumers and build your customer base. That’s why knowing how to plan a successful campaign is key. From deciding who the campaign will target to measuring the […]
Digital Marketing, Social Media, XposureDIGITAL
Which social media platform is the best for your business?
08
Feb
Feb
Why Use Social Media for Business? Are you looking to grow your business and establish an online presence? Are you wondering which social media platforms will offer the best return on investment? Social media has evolved over the years, and now there are multiple platforms for businesses to use. Each platform comes with its strengths […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureHUB
How To Increase Online Sales In 2023
20
Dec
Dec
The start of 2023 is not looking good retail-wise. With the rise in the cost of living in the UK and the increase in energy bills, people across the country are watching what they spend their money on, and how much they spend. So against this financially subdued backdrop, what can you do to increase […]
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Personas, Social Media, XposureHUB
How To Create A Customer Persona And Use It For Social Media
25
Nov
Nov
How would you describe your ideal customer? What kind of person does he or she look like? Would they be male or female? Young or old? Interests? Income? Customer Personas are a powerful tool for understanding who your customers really are. They allow you to identify their motivations, behaviours, attitudes and preferences, and then design […]
16
Nov
Nov
As I write this I’m sitting at my desk looking out the window at a dull, grey, drizzly English day in November. Unusually for this time of year though, we have the 2022 Fifa World Cup in Qatar to brighten our outlook, starting in a few days. Now, this World Cup has a lot of […]
Conversion Rate Optimisation, Digital Marketing, Personas, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
An entrepreneurs guide to conversion rate optimisation
09
Nov
Nov
Running a business gets more and more complex every year and keeping ahead of competitors is a constant battle. 1 great weapon in the battle is conversion rate optimisation. Reading and implementing our guide to conversion rate optimisation can increase your changes of staying ahead and pulling away. Saving you time and money whilst increasing […]
Conversion Rate Optimisation, Marketing Strategy, XposureHUB
What Is A Customer Journey Map and Why Are They Important?
21
Oct
Oct
What is a customer journey map? Customer journey maps or user journey maps are visual representations of the steps a potential customer takes to make a purchasing decision. They help you identify where your customers are coming from, why they are there, and what actions they take once they arrive. A customer journey map can […]
Digital Marketing, Social Media, XposureDIGITAL
7 Common Social Media marketing mistakes businesses make
23
Sep
Sep
Social media has become a part of our everyday lives. Whether it’s Facebook or Instagram, social media platforms play a huge role in our daily activities. As such, they also serve as a powerful tool for businesses looking to reach out to their target audience. But despite its popularity, social media marketing is often misunderstood. […]
Conversion Rate Optimisation, Marketing Strategy, Personas, XposureHUB
The 4 big reasons why your ideal client doesn’t buy from you
09
Sep
Sep
Whether your problem is a lack of visitors to your website or app, or a low conversion rate on your website, then the following 4 marketing pillars can help you get more from your digital marketing and improve your conversion rate. Read these 4 very simple but highly important points and think about how you […]
