GOOGLE REVIEWS
The process of laying out your site consumes much of the wireframing process but it is also important to mention here. The most common layout for corporate sites – lead-generation sites in particular – is the three column structure, which features a bold header or banner, above three columns of content, with a navigation bar running […]
Author Archives: Nigel Lamb
05
Jun
Jun
In order to run a website and manage the content on it, webmasters use content management systems (CMS) and with these you have a choice. Depending on the purpose and needs of your website, there is a range of platforms to chose from upon which your site can be designed and run. They come in […]
29
May
May
Now, unless you’re a computer wiz, it is time for the web development experts to get to work. There are tools to make the running of your website easier, which we will soon discuss, but the building of it should be left to those trained to do so. Just like building a house, if the […]
22
May
May
You know who the audience for your business is already – the people who buy your products, the people your business targets. Of course, in a perfect world, our businesses would appeal to everybody, but that is just not the reality. Being strict on an audience makes things easier because you don’t have to try […]
15
May
May
It is a good idea to think of your website as an employee and part of this is giving your digital labourer a specific role, or ‘purpose’. You don’t just hire staff to make up the numbers, you hire them because you have a job that needs doing and it is no different with having a purposeful website. […]
08
May
May
With technological advances come new capabilities and naturally a fair helping of doubt and complacency. Although it is so often forgotten, we humans are just animals with big brains and therefore we retain the animalistic instinct to be cautious around things we are unfamiliar with. It’s why kids will only eat chips while on holiday, […]
05
Mar
Mar
Just a couple of months into the new year and it’s already interesting to see what marketers are focusing their attention on.
Digital Marketing, Email Marketing, XposureDIGITAL
6 Things You Need to Know About Email Marketing Regulations
25
Feb
Feb
Email marketing is a great way to keep in touch with your customers and promote your business. And, because it is such a personal medium – after all, you are often contacting somebody using their personal details – there is a great deal of trust that goes along with along with it.
13
Feb
Feb
Old websites are not like old buildings. Websites don’t get better with age and you’re not going to receive thousands of visitors for your archaic design. With the volume of business that stems from online sources in 2015, having a dated site can really impact the success of your brand.
06
Feb
Feb
Here’s a really great example that might give you a little inspiration for your own Friday afternoon social media marketing push. Me again! I spoke a couple of weeks ago about social media for business and how by having a clear strategy, your business can really benefit from spending time in the right places online. […]
