Why Social Media Marketing Is Important For Small Businesses

As a small business, it is important to share your brand and what your business does with as many people as possible, and today social media marketing is a critical tool for raising awareness for your business. Social Media sites like Facebook, Twitter, Pinterest, LinkedIn, and Instagram allow users to interact with each other and […]

How to Avoid Cart Abandonment

Spilled cherries from wicker basket on outdoor stone step, with person's legs and shoes in the background. Emphasises on chaos and loss.

Have you ever wondered why some websites seem to attract lots of visitors but don’t generate as many sales? One of the biggest reasons is “online shopping cart abandonment” – and the true extent of the problem might surprise you. We offer some solutions to cut down your cart abandonment rate, and a couple of […]

Meet Our Digital Marketing Apprentice

This week is National Apprenticeship week – the perfect time to talk about the benefits and the how-tos for employers and apprentices, through the eyes of our Digital Marketing Apprentice. What is your current job role? I am the Digital Marketing Apprentice. I’m currently studying for a Digital Marketing Degree at Nottingham Trent University whilst […]

Dates for your Social Media Diary for 2022

social media calendar 2022

January January – Veganuary 12th January – Twelfth Night 18-24th January – Sugar awareness week 18th January – Blue Monday 28th January – International LEGO day February 4th February – Time to Talk Day 5th February – World Nutella Day 7th February – Send a card to a friend Day 8-14th February – National Apprenticeship […]

15 simple steps – 3 weeks to Social Media success for SMEs

3 weeks to Social Media success graphic

Dabbled with social media? Not sure where to start? Or had a few false starts? Then take a look at our 15-step guide to getting your social media on track to the stars. Whether you are a complete novice or have social media sewn up, This simple guide will help make sure you have all […]

There’s no such thing as bad PR? Social Media says otherwise…

no such thing as bad PR graphic

The Burger King’s court of controversy – and why you should’t bury your message in a second tweet. On International Women’s Day 2021 it was good to see that the usual glut of posts asking “but when it’s international men’s day?” were almost non-existent (it’s 19th November BTW). However, the day wasn’t without its controversies. […]

Dates for your 2021 Social Media Diary

2021 Social Media Diary graphic

If you’ve ever struggled with what to post on social media, these topical days can help inspire you what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you can pair it with a nice graphic and find a way to tie it into your brand or company.

Xposure features as brilliant example in SharpSpring case study

SharpSpring case study graphic

At Xposure, our aim is to sell more, to more, for less. This is what we tell our clients we can do for them. Our clients benefit the most when they use our flagship service ‘XposureHUB’, which is powered by the marketing automation platform ‘SharpSpring’. In March 2020, we took on a new client Tick […]

How to Use Topical Days to Boost Your Social Media in July

Vintage collection of 19th-century items including antique newspapers, postcards, magnifying glass, feather pen, and writing ink.

If you’ve ever struggled with what to post on social media, these topical days can help inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you […]

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