GOOGLE REVIEWS
We see these horror-stories in digital marketing all the time. And much like urban legends, some of these digital marketing myths are naive and silly, but others are actively harmful to your conversion rate and lead generation…
Digital Marketing, Social Media, XposureDIGITAL
7 Common Social Media marketing mistakes businesses make
23
Sep
Sep
Social media has become a part of our everyday lives. Whether it’s Facebook or Instagram, social media platforms play a huge role in our daily activities. As such, they also serve as a powerful tool for businesses looking to reach out to their target audience. But despite its popularity, social media marketing is often misunderstood. […]
16
Sep
Sep
Lead magnets are a powerful tool used to generate leads and to entice website visitors into clicking through to learn more about your product or service. Here’s some advice on how to build effective lead magnets – and spoiler, it largely comes down to personas! Yes, again! We have also compiled a list of 27 […]
Conversion Rate Optimisation, Marketing Strategy, Personas, XposureHUB
The 4 big reasons why your ideal client doesn’t buy from you
09
Sep
Sep
Whether your problem is a lack of visitors to your website or app, or a low conversion rate on your website, then the following 4 marketing pillars can help you get more from your digital marketing and improve your conversion rate. Read these 4 very simple but highly important points and think about how you […]
05
Sep
Sep
Why your business needs social media lead generation The term “social media lead generation” is often used interchangeably with “social marketing.” However, there is a difference between the two terms. Lead generation is about generating qualified leads. Social marketing is about engaging with customers through social networks. So, what does this mean for your business? […]
26
Aug
Aug
WordPress is one of the most popular platforms used for creating blogs and websites, powering over 30 million sites. It’s an outdated, but common misconception that WordPress is seen as an amateur’s toolkit because of its history as open-source software and its ease of use. However nothing could be further from the truth, with a […]
Conversion Rate Optimisation, Marketing Strategy, Web Design, XposureHUB
Why your website doesn’t generate enough qualified leads
19
Aug
Aug
Does your website suffer from poor performance? Have you recently had it revamped, or maybe you are thinking of having it revamped? Well, don’t. Not until you understand more about what is needed to create a lead-generating website. Your website should be part of your online lead-generation efforts. It fits within the lead generation process […]
Digital Marketing, Email Marketing, Social Media, XposureDIGITAL
How to run a successful social media contest
15
Aug
Aug
Running a Social Media contest is a great way to get new followers, collect new emails and increase brand awareness. They also give you the opportunity to engage with potential customers and generate leads. A well-run social media contest can bring considerable benefits to your company. The key is to create a campaign that gets […]
Conversion Rate Optimisation, Email Marketing, XposureDIGITAL, XposureHUB
Why “Less is more” when it comes to increasing your email conversion rate
05
Aug
Aug
It’s often assumed bigger is better when it comes to your email database. After all, if you’re sending lots of emails out all the time to a large number of people, you’re bound to get more interest. If only it was so simple. As counter-intuitive as it is, the ‘throwing lots at the wall to […]
Conversion Rate Optimisation, Digital Marketing, Facebook Ads, XposureHUB
16 conversion rate optimisation tips to increase the conversions from your website
01
Aug
Aug
Conversion rate optimisation is the structured process of working your way through pipeline stages on your website and making tested incremental changes to certain aspects that make it easier for a visitor to take action. Below are 16 conversion rate optimisation tips to help you get more leads from your website. Many company websites are […]
