Redeveloping Your Old Website

With technological advances come new capabilities and naturally a fair helping of doubt and complacency. Although it is so often forgotten, we humans are just animals with big brains and therefore we retain the animalistic instinct to be cautious around things we are unfamiliar with. It’s why kids will only eat chips while on holiday, rather than anything from the tapas bars. As much as we say “Go on. Just try it. I promise you’ll like it,” they aren’t to be budged. Why we’re here today is because the young aren’t the only ones with a natural restraint to the new and to tell you that, if you embrace what the internet has to offer in 2015, the world is your oyster when redeveloping a website.

For businesses, the first real high water mark of the digital age was the boom in internet use that came with the new millennium and it took many businesses too long to get their brand established on the web. How could we know of the new dimension that was being introduced to the world?

We soon found out. Since then, advancements have only sped up and it has been hard for websites, particularly those run on a strict budget, to keep pace with the constant need for improvement and updating.

And now here you are, on the crest of next big wave, which, with these tips, should see your business sailing off into the sunset steadfast on the deck of your shiny redeveloped website.

But why now?

There are several explanations for why now is such an important moment for businesses seeking to bring their online presence into present, which we will talk about in greater detail in subsequent editions, but here are the basics:

It seems to be all people are talking about but social media is changing everything. The nature of these sites has meant that engaging with audiences and keeping track of trends is more important than ever.

Over a 7th of the world have smartphones

People aren’t just sat in front of computers at home or at work though. Over a seventh of the world’s population have smartphones^_, meaning that websites should be responsive to browsing on mobile devices.

The Yellow Pages also seems to have gone out of the window, with people more likely than ever to use Google to find a product or service, so websites must be optimised for search engines.

With this series of emails, we don’t intend to scare you into throwing loads of money at your website but rather to show you the benefits that the current online environment can offer businesses of any size.

We will take you on a journey through the redevelopment process to show you how proven strategies and the latest technology can really help your business; showing you what mistakes not to make and giving you a better understanding of web design and development so that you can make an informed and educated decision on the future of your business on the web.

The other topics in this series:

Part 7: Redeveloping Your Website: Responsive
Part 6: 6 Redeveloping Your Website: The Design
Part 5: Redeveloping Your Website: Template vs. Bespoke
Part 4: Redeveloping Your Website: Building Your Site
Part 3: Redeveloping Your Website: Know Your Audience
Part 2: Redeveloping Your Website: Start with Purpose