Author Archives: Nigel Lamb

25 Proven Sales Ideas for Black Friday

Benefits of Sales Ideas for Black Friday Black Friday is an incredible opportunity for small businesses to boost their sales. By running a Black Friday promotion for your shop or online e-commerce store, you can enjoy several benefits that will help drive the success of your business. The main benefit of running a Black Friday […]

How To Get More Google Reviews

Online reviews play a pivotal role in shaping your brand’s reputation and influencing potential customers. Google reviews, in particular, can make or break your business’s online presence. They not only provide valuable feedback but also boost your credibility and visibility in search results. If you’re looking to enhance your online reputation with Google My Business […]

14 Steps to Rocket Your Black Friday Sales & Leads

Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]

Mailchimp vs SharpSpring vs Vbout: Email Marketing Automation Showdown

Have you considered email automation for your business? Email automation isn’t only for the big boys, small and medium sized businesses can greatly benefit from marketing automation – it’s like having an assistant to handle your simplest tasks and it lets you send out professional and engaging emails without breaking a sweat… or your budget! […]

24 Social Media Post Ideas to Boost Engagement

Illustration of a graph drawn on a chalkboard showing increasing social media engagement over time, depicted with bars filled with thumbs up and heart icons, symbolising growth in popularity for marketing in the UK by 2026.

Social media engagement is about actively participating and connecting with followers through likes, shares, comments, and mentions. It is a vital component in building and nurturing customer relationships, establishing trust, driving customer loyalty, and being shown to a wider audience. What is social media engagement? Social media engagement refers to the interaction and connection with […]

Why your Facebook ads and Google ads don’t convert

Do you currently run or have you ever run Google Ads and been disappointed with the results? Are Facebook ads just a dark-art that never delivered on the return they promised? Have you spent money on them and it felt like you were giving Mark Zuckerburg monthly bank transfers for no return? If so, then […]

Digital Asset Management for small business

Open vintage filing cabinet drawer labelled 'Brand Assets' and 'Logos', containing neatly organised files, symbolising organisation of marketing assets for small business growth.

As you grow, how do you keep track of your logo, branding, adverts and graphics, images etc? How do you make sure they are used correctly and 3rd parties use the right ones? How do you make sure everything you’ve worked hard for remains consistent and on brand? That’s where digital asset management for small […]

How Digital Marketing Can Generate Leads and Increase Sales For Your Business

conversion rate optimisation tips graphic

Digital marketing is used by businesses to promote their products or services online and expand their reach to a broader audience. It involves creating valuable and engaging content tailored to the target audience, optimising it for search engines, and applying marketing strategies to convert potential customers into paying clients. What is Digital Marketing? This form […]

Unravelling Threads: Instagram’s Next-Gen Social Media Platform for Businesses

Vintage sewing machine setup with sewing tools, threads, and scissors, overlaid with an orange at symbol representing digital content optimisation and customer targeting for better conversions.

In the ever-evolving realm of social media, Meta (the parent company of Facebook, Instagram and Whatsapp) continues to push boundaries by introducing innovative platforms that cater to specific user needs. The latest offering is Threads, an exciting addition to the Instagram family. Launched yesterday (6th July), Threads was downloaded an incredible 30 million times in […]

Facebook Ads or Google Ads? Which one is better for your business

Vintage-themed image depicting a balance scale with social media icons for Google Ads and Facebook on either side. The scale is surrounded by old books and lit by candlelight, symbolising the evaluation of marketing strategies for UK businesses in 2026.

Do you want to get the most out of your advertising budget? Are you trying to decide between Google Ads and Facebook Ads for your business? It can be difficult to know which one is better for you, as both have their own unique benefits and drawbacks. Digital advertising has become an integral part of […]

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