Benefits of Sales Ideas for Black Friday Black Friday is an incredible opportunity for small businesses to boost their sales. By running a Black Friday promotion for your shop or online e-commerce store, you can enjoy several benefits that will help drive the success of your business. The main benefit of running a Black Friday […]
Author Archives: Nigel Lamb
Online reviews play a pivotal role in shaping your brand’s reputation and influencing potential customers. Google reviews, in particular, can make or break your business’s online presence. They not only provide valuable feedback but also boost your credibility and visibility in search results. If you’re looking to enhance your online reputation with Google My Business […]
Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]
Have you considered email automation for your business? Email automation isn’t only for the big boys, small and medium sized businesses can greatly benefit from marketing automation – it’s like having an assistant to handle your simplest tasks and it lets you send out professional and engaging emails without breaking a sweat… or your budget! […]
Social media engagement is about actively participating and connecting with followers through likes, shares, comments, and mentions. It is a vital component in building and nurturing customer relationships, establishing trust, driving customer loyalty, and being shown to a wider audience. What is social media engagement? Social media engagement refers to the interaction and connection with […]
Do you currently run or have you ever run Google Ads and been disappointed with the results? Are Facebook ads just a dark-art that never delivered on the return they promised? Have you spent money on them and it felt like you were giving Mark Zuckerburg monthly bank transfers for no return? If so, then […]
As you grow, how do you keep track of your logo, branding, adverts and graphics, images etc? How do you make sure they are used correctly and 3rd parties use the right ones? How do you make sure everything you’ve worked hard for remains consistent and on brand? That’s where digital asset management for small […]
Digital marketing is used by businesses to promote their products or services online and expand their reach to a broader audience. It involves creating valuable and engaging content tailored to the target audience, optimising it for search engines, and applying marketing strategies to convert potential customers into paying clients. What is Digital Marketing? This form […]
In the ever-evolving realm of social media, Meta (the parent company of Facebook, Instagram and Whatsapp) continues to push boundaries by introducing innovative platforms that cater to specific user needs. The latest offering is Threads, an exciting addition to the Instagram family. Launched yesterday (6th July), Threads was downloaded an incredible 30 million times in […]
Do you want to get the most out of your advertising budget? Are you trying to decide between Google Ads and Facebook Ads for your business? It can be difficult to know which one is better for you, as both have their own unique benefits and drawbacks. Digital advertising has become an integral part of […]












