GOOGLE REVIEWS
PLEASE BE AWARE: This is an old article, and while we think there are still nuggets of good advice included here, it may be out of date. Things move very quickly in the world of Digital Marketing, Lead Generation and Conversion Rate Optimisation - so please see our latest news for the most recent advice on how to get more out of your website and online marketing.
Google’s updated search algorithm, Penguin 3.0, has landed – or at least slid forcefully in on its belly – and many companies are already seeing dramatic changes to their search rankings. Whether your business can expect a sharp rise or fall depends on several factors.
Once upon a time, a small-medium, UK-based b2b spent some of their hard-earned marketing budget on a website. Lots of people told them how nice their new website looked and, at the time, it was very modern.
Days passed, then months, and before the business knew it, a couple of years had gone by, and no one was really talking about the website anymore. The website wasn’t generating leads, it wasn’t increasing the company’s potential client base by collecting email addresses, and it certainly wasn’t making the phones ring.
The website had dropped to sleep. It wasn’t contributing to the sales and marketing effort of the business and potential clients were going to the business’ competitors as a result.
It didn’t take much to lift the curse; with a free website evaluation and some clever tweaks, Xposure gave the website the kiss of life that it needed. The site started rising right up the Google search results, the database of potential clients was growing daily and the dust was blown off the telephone, which was now constantly ringing with interest.
The moral of the story is, your website should work like your best performing employee, but if it’s neglected, it won’t work hard for you. Invest a little time in improving and updating your site with the help of Xposure, and watch your website come back to life, working tirelessly 24 hrs a day, 7 days a week.
