GOOGLE REVIEWS
Earlier this month Google announced a major update to Google search, which will or has already affected your rankings and visitors to your website. The change was called BERT. Which is short for Bidirectional Encoder Representations from Transformers. Which is probably why they shortened it to BERT. So what is Google’s BERT? BERT is a […]
Category Archives: SEO
Content Marketing, Email Marketing, Google Ads, Marketing Automation, Personas, SEO, XposureHUB
Xposure present at the 2020 Breakfast Meeting
28
Oct
Oct
In October we took the opportunity to sponsor the Mansfield & Ashfield 2020 Breakfast meeting at Portland College. 2020 is a local networking group who meet once a month at 7:30am for breakfast and talks. Local businesses from Mansfield & Ashfield who are members, find out about what is happening in the local business community, […]
Digital Marketing, Facebook Ads, SEO, XposureDIGITAL
The Social Media Market Set to Rock Online Marketing and E-Commerce
05
Dec
Dec
Keeping pace with technology is one of the key battles for all businesses in the Digital Age and soon there is going to be a new battleground, so we had all better sharpen our social media weapons.
Digital Marketing, Google Ads, SEO, XposureDIGITAL
What you need to know about Google’s recent SEO updates
21
Nov
Nov
Google’s updated search algorithm, Penguin 3.0, has landed – or at least slid forcefully in on its belly – and many companies are already seeing dramatic changes to their search rankings. Whether your business can expect a sharp rise or fall depends on several factors.
06
Jun
Jun
With the mythical search engine algorithm for Google still baffling marketers left, right and centre, and Google’s new penalisation for over-optimised sites, SEO is something that leaves people stumped and often a little irritated. But what can you do to get your site ranking higher in Google, Bing and Yahoo to help attract more clients […]
Digital Marketing, Google Ads, SEO, Xposure Archive
Google Adwords is failing for one fifth of SME users
09
Nov
Nov
A recent survey conducted by Wordbook.com with SME’s around the UK came to the conclusion that 18% of those using Google Adwords currently, actually managed to a return on investment on the easy, targeted advert system. The program which sells itself as a “direct and cost effective way of boosting brand awareness” has left a […]
25
Aug
Aug
We are shedding light on the biggest SEO secrets for Search Engine Optimisation (SEO) and what you can do to get your website to the top of the search engine lists. Although it takes time and patience to really develop your SEO, this is our list of the best kept secrets to help you get […]
15
Aug
Aug
When beginning your Adwords campaign, another feature that can prove invaluable and used hand-in-hand with Adwords is Keywords.
08
Aug
Aug
Having a your business show up geographically on the small map at the top of a Google search has always seemed like a good thing for businesses to attract audiences, but the old Google review algorithm has, in the past, made this extremely risky. Sourcing the reviews to be listed on your profile, from […]
23
Sep
Sep
Below is a great video from Matt Cutts at Google, which I wanted to share with you all. The video is Matt’s response to a question regarding the use of the keywords meta tag on websites. It’s been pretty much known now for many years that google does not use the keywords meta tag, […]
