GOOGLE REVIEWS
As the UK goes into shutdown to contain the spread of the coronavirus, it has become harder and harder for businesses to survive, never mind thrive. Especially for small businesses. As the person in charge of marketing at your company, your marketing plans are having to change – rapidly. New ways of marketing are having […]
Category Archives: Content Marketing
Content Marketing, Digital Marketing, Email Marketing, Marketing Automation, XposureHUB
Promotions & Games to Build your Brand with XposureHUB
19
Dec
Dec
If you’ve been following us on Social Media you may have seen a couple of tweets and Facebook posts about The Apprentice (BBC1) Game. It’s a game we play in the office every year and over the past 5 or 6 years, we like to think we’ve perfected it. Last year was the first time […]
Content Marketing, Digital Marketing, Personas, XposureHUB
What are personas and why they are important?
05
Dec
Dec
In short, personas are bespoke categories which describe important characteristics of your clients or customers, so you can group and understand them better and market to them more successfully. “Personas are a distillation of your ideal client. The essence of a great customer” What is important to remember is that they are fictional, they are […]
Content Marketing, Digital Marketing, Google Ads, SEO, Social Media, Web Design, XposureDIGITAL
What you need to know about long-tail keywords
28
Nov
Nov
Following on from last week’s article regarding the change Google is making to their algorithm (BERT) we mentioned long-tail keywords, so I thought I would follow that up with more information about these specific types of keywords and searches. What are long-tail keywords? Every week, according to Google about 15% of searches on Google have […]
Content Marketing, SEO, Web Design, XposureDIGITAL, XposureWEB
How Google’s BERT will affect your website traffic?
21
Nov
Nov
Earlier this month Google announced a major update to Google search, which will or has already affected your rankings and visitors to your website. The change was called BERT. Which is short for Bidirectional Encoder Representations from Transformers. Which is probably why they shortened it to BERT. So what is Google’s BERT? BERT is a […]
Content Marketing, Email Marketing, Google Ads, Marketing Automation, Personas, SEO, XposureHUB
Xposure present at the 2020 Breakfast Meeting
28
Oct
Oct
In October we took the opportunity to sponsor the Mansfield & Ashfield 2020 Breakfast meeting at Portland College. 2020 is a local networking group who meet once a month at 7:30am for breakfast and talks. Local businesses from Mansfield & Ashfield who are members, find out about what is happening in the local business community, […]
Content Marketing, Digital Marketing, Email Marketing, Marketing Automation, Other
We are SharpSpring Platinum Partners!
27
May
May
Today, we are proud to announce we officially became SharpSpring Platinum Partners. Having only started with SharpSpring in January we are really proud of all the hard work the team has put in to gain this accreditation so quickly. We love SharpSpring and what Marketing Automation has allowed us to do and it’s great that […]
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Web Design, XposureWEB
Copywriting web pages – How much text is the right amount?
23
Jul
Jul
When developing websites we often get asked “How much should I write?”. It’s a very good question and one that many business owners struggle to find the answer to. Well, the answer is fairly simple. With a bit of understanding, thought and common sense, it’s easy to understand how much is enough, and when you […]
28
Mar
Mar
A lot of brands dream of global domination, becoming a worldwide leader in their specific field and being the go to place for their products and services around the world. Having a brand that is used in every country, however, can create substantial difficulties, and lots of brands have fallen foul when they haven’t ensured […]
17
Feb
Feb
Watching TV this week, or even listening to the radio would have resulted in you learning about a revolutionary idea in advertising from Bakers Complete. Advertisements made to target dogs (the great untapped market!). The ad is made up of high pitch whistles and barks inaudible to the human ear, but seemingly irritating dogs who visibly react when the advert comes on a TV in the vicinity.
