Category Archives: Google Ads

What you need to know about Google’s recent SEO updates

Google’s updated search algorithm, Penguin 3.0, has landed – or at least slid forcefully in on its belly – and many companies are already seeing dramatic changes to their search rankings. Whether your business can expect a sharp rise or fall depends on several factors.

STOP! You might be spending too much on your Google Adwords advertising!

Have you been utilising Google’s unique brand of advertising, only to find it’s much more expensive than you first thought? Xposure has compiled a list of the four most common mistakes, so that you can stop unnecessary spending and make your adverts as effective as possible.

Top 10 most common spelling mistakes

Close-up of a vintage typewriter with the word 'Believe' incorrectly spelled as 'Beleive' typed on paper, symbolising AI content optimisation challenges for better conversions.

Have you ever looked at a sentence you’ve just written and thought, hold on their, something doesn’t look right hear? Spelling can be abit of a nightmare, and even the best of us have days when words just don’t come together… A recent nation-wide survey showed that their are definitely alot of words in the […]

Google Adwords is failing for one fifth of SME users

A recent survey conducted by Wordbook.com with SME’s around the UK came to the conclusion that 18% of those using Google Adwords currently, actually managed to a return on investment on the easy, targeted advert system. The program which sells itself as a “direct and cost effective way of boosting brand awareness” has left a […]

What is Google Adwords?

  When advertising your business, there are so many outlets to choose from that it can be hard to know which one suits your business. Nowadays you would be hard pressed to find someone who has a computer and uses the internet, that hasn’t heard of, or doesn’t use Google. When searching for information, all […]

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