GOOGLE REVIEWS
Data-driven marketing is a powerful tool for businesses to reach their target audience most effectively. Unlike traditional marketing, which relies heavily on intuition and guesswork, data-driven marketing leverages data from multiple sources such as customer surveys, website analytics, social media activity, search engine queries and more. This critical information can be used to create personalised […]
Author Archives: Steve Bissett
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
What is Tripwire Marketing?
28
Oct
Oct
It’s easier to sell a product or service to someone who has bought from you before. It’s a matter of trust. That’s always been true, it applies to ‘brick and mortar’ shops, and maybe even more to online businesses where you often don’t meet your customer face to face. Selling a so-called “tripwire product” is […]
Conversion Rate Optimisation, Digital Marketing, XposureDIGITAL
Beware These Digital Marketing Urban Legends
07
Oct
Oct
We see these horror-stories in digital marketing all the time. And much like urban legends, some of these digital marketing myths are naive and silly, but others are actively harmful to your conversion rate and lead generation…
16
Sep
Sep
Lead magnets are a powerful tool used to generate leads and to entice website visitors into clicking through to learn more about your product or service. Here’s some advice on how to build effective lead magnets – and spoiler, it largely comes down to personas! Yes, again! We have also compiled a list of 27 […]
26
Aug
Aug
WordPress is one of the most popular platforms used for creating blogs and websites, powering over 30 million sites. It’s an outdated, but common misconception that WordPress is seen as an amateur’s toolkit because of its history as open-source software and its ease of use. However nothing could be further from the truth, with a […]
Conversion Rate Optimisation, Email Marketing, XposureDIGITAL, XposureHUB
Why “Less is more” when it comes to increasing your email conversion rate
05
Aug
Aug
It’s often assumed bigger is better when it comes to your email database. After all, if you’re sending lots of emails out all the time to a large number of people, you’re bound to get more interest. If only it was so simple. As counter-intuitive as it is, the ‘throwing lots at the wall to […]
Digital Marketing, Email Marketing, Marketing Automation, Web Design, XposureWEB
How to Avoid Cart Abandonment
15
Jul
Jul
Have you ever wondered why some websites seem to attract lots of visitors but don’t generate as many sales? One of the biggest reasons is “online shopping cart abandonment” – and the true extent of the problem might surprise you. We offer some solutions to cut down your cart abandonment rate, and a couple of […]
10
Mar
Mar
The Burger King’s court of controversy – and why you should’t bury your message in a second tweet. On International Women’s Day 2021 it was good to see that the usual glut of posts asking “but when it’s international men’s day?” were almost non-existent (it’s 19th November BTW). However, the day wasn’t without its controversies. […]
03
Apr
Apr
In an ideal world, everyone who visits your website for the first time fills out a form to download a guide or brochure, signs up for a newsletter, or even just gets in touch with you right away. Moments later, your sales team reaches out to this lead, and they hand over their credit card […]
18
Mar
Mar
With the Coronavirus pandemic, many people are working from home for the first time. As of Thursday 19th March we’ll be working from home, but otherwise, it will be business as usual. The usual lines of communication will stay open, the office phone number will be redirected to our mobile phones, emails will be no […]
