5 Key Benefits of Hiring a Local Marketing Agency for Your Small Business

In the UK, small businesses face numerous challenges, from standing out against larger competitors to keeping up with the latest marketing trends. For many, the pressure to grow and maintain a strong customer base can feel overwhelming, especially with limited resources and valuable time.

This is where the role of a local digital marketing agency becomes important. A digital marketing agency can provide the expertise, tools, and strategic insights necessary to navigate the complex world of modern marketing. For small businesses, working with a local marketing agency offers additional benefits, such as personalised service and a deep understanding of the local market.

In this article, we’ll explore the top five benefits of hiring a marketing agency for small businesses.

1: Expertise and Experience

Marketing is a multifaceted discipline, encompassing everything from digital advertising and SEO to content creation and social media management. When you hire a marketing agency, you gain access to a team of professionals with diverse expertise across these areas. These experts are up-to-date with the latest trends and strategies, ensuring that your marketing efforts are both current and effective.

Tick King, an independent watch repair shop, had struggled to attract potential customers to their website despite having a strong offering. By partnering with Xposure, their online presence was improved with targeted Google Ads campaigns and website improvements which increased traffic by 143%. This led to a massive 327% increase in new enquiries in 48 hours. Which proved itself to be important with a significant increase in foot traffic and online orders within just a few months, demonstrating the tangible impact of expert marketing advice and strategy.

By hiring a marketing agency, small businesses can access high-level marketing skills and strategies without the overhead costs of maintaining a full-time, in-house team. This allows them to focus on what they do best—running their business—while the agency handles the complexities of marketing.

2: Personalised Service and Face-to-Face Interaction

One of the key advantages of working with a local digital marketing agency is the ability to have direct, face-to-face interactions with your marketing team. In-person meetings help to foster better collaboration, allowing for more tailored strategies that align closely with your business goals. This personalised approach also enables quicker adjustments to campaigns based on real-time feedback.

For example at Xposure, we work closely with many of our clients through regular in-person meetings to develop seasonal marketing strategies based on the industry and time of year for our clients. This close collaboration leads to bespoke campaigns that perfectly capture the brand and customer needs at the time, resulting in increased customer engagement and sales.

The value of building a close, collaborative relationship with a local agency cannot be overstated. A local marketing agency can help you understand your market and your customers, allowing them to create marketing strategies that resonate deeply with your target audience.

3: Access to Advanced Tools and Technology

Many marketing agencies have access to sophisticated tools and technologies that can significantly enhance the effectiveness of your marketing efforts. From analytics platforms that track customer behaviour to automation tools that streamline campaign management, these resources provide invaluable insights that drive better decision-making.

At Xposure Creative, we utilise advanced analytics tools to monitor the performance of marketing campaigns in real time. This allows us to make data-driven adjustments that optimise results, something that would be costly for a small business to implement on its own. We also offer marketing automation software as part of our XposureHUB package which enables clients to have a CRM, email marketing, social media management and automation all in one place.

Our client Mansfield Garage Doors is an XposureHUB customer, they utilise email automation for their servicing reminders (maintenance and repairs) and review requests. Since creating this automation, they have doubled the number of Google reviews received in 12 months without human intervention. This allows them to track customers throughout their funnel and keep their services at the forefront of their customer’s minds.

By working with a marketing agency, small businesses can leverage these powerful tools without having to invest in them directly. This not only saves money but also ensures that your marketing efforts are supported by the latest and most effective technologies.

4: Cost-Effectiveness

Hiring a marketing agency can be more cost-effective than building and maintaining an in-house marketing team, especially for small businesses with limited budgets. The costs associated with recruiting, training, and equipping a full-time internal team member can be significant.

Consider the difference in costs between hiring an in-house team versus partnering with an agency. A full-time marketing professional, for instance, will require a salary, benefits, and ongoing training, which could easily exceed the cost of a comprehensive service package from an agency.

Marketing agencies offer a flexible and scalable solution that can adapt to your business’s changing needs. This flexibility, combined with the elimination of long-term commitments associated with full-time hires, makes agencies a more economical choice for small businesses.

5: Strategic Focus and Fresh Perspectives

An external marketing agency brings a fresh perspective to your business, offering new insights and creative strategies from their experience and knowledge. This external viewpoint can be crucial in identifying new opportunities and revamping outdated marketing approaches.

During the pandemic, many businesses had to change their digital marketing strategy to reply to the events happening around the world. Driver Skills Training, for example, had to change their strategy to deliver driver CPC training courses online. By working with us at Xposure, we were able to completely revamp the strategy based on the need to have everything delivered online from sign-up to post-course surveys. The result was a more dynamic and effective marketing approach that enabled Driver Skills Training to carry out work and continue their services throughout the pandemic.

The strategic focus and fresh perspectives provided by an external agency can be a game-changer for small businesses. These insights can lead to the discovery of untapped markets, innovative fresh ideas, and more effective marketing strategies.

Final Thoughts

In summary, hiring a marketing agency offers small businesses several key benefits: access to a diverse team of experts, personalised service and face-to-face interaction, advanced tools and technology, cost-effectiveness, and strategic focus coupled with fresh perspectives. Partnering with a local agency like Xposure Creative amplifies these benefits by providing a close, collaborative relationship and a deep understanding of the local market and industry.

In the long run, the investment in a professional, locally-based marketing agency can provide your small business with a significant competitive advantage, driving growth and success in today’s challenging market. Let Xposure Creative be the partner that helps you achieve your business and marketing goals.