Redeveloping Your Website: Responsive

The statistics paint a clear picture. According to Ofcom, 57% of adults in the UK were browsing the internet on their mobile phone in 2014, up from 49% in the previous year B2B businesses should really take note, as Search Engine Watch reported last year that 92% of executives have a smartphone for business use. […]

Redeveloping Your Website: The Design

Artists painting advertising posters in a studio, showcasing creative design process and artistic collaboration, aligned with AI content optimisation and customer targeting strategies for better conversions.

The process of laying out your site consumes much of the wireframing process but it is also important to mention here. The most common layout for corporate sites – lead-generation sites in particular – is the three column structure, which features a bold header or banner, above three columns of content, with a navigation bar running […]

Redeveloping Your Website: Building Your Site

Now, unless you’re a computer wiz, it is time for the web development experts to get to work. There are tools to make the running of your website easier, which we will soon discuss, but the building of it should be left to those trained to do so. Just like building a house, if the […]

Redeveloping Your Website: Start with Purpose

A black-and-white image showing a vintage office scene with a man in a fedora hat sitting at a typewriter. He has a thoughtful expression and a pipe in his mouth, surrounded by stacks of papers and advertising posters on the walls. This nostalgic setting can symbolize creativity and the evolution of marketing strategies in the UK.

It is a good idea to think of your website as an employee and part of this is giving your digital labourer a specific role, or ‘purpose’. You don’t just hire staff to make up the numbers, you hire them because you have a job that needs doing and it is no different with having a purposeful website. […]

6 Things You Need to Know About Email Marketing Regulations

Email marketing is a great way to keep in touch with your customers and promote your business. And, because it is such a personal medium – after all, you are often contacting somebody using their personal details – there is a great deal of trust that goes along with along with it.

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