GOOGLE REVIEWS
Have you ever heard the phrase “word of mouth is the best advertising”? Even with all the bells and whistles of online digital marketing – this old saying is just as true today as it ever was. Referral campaigns are a great way to take advantage of word-of-mouth, and turn it into your own marketing, […]
Category Archives: XposureHUB
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Personas, XposureDIGITAL, XposureHUB
What is Data-Driven Marketing?
17
Jan
Jan
Data-driven marketing is a powerful tool for businesses to reach their target audience most effectively. Unlike traditional marketing, which relies heavily on intuition and guesswork, data-driven marketing leverages data from multiple sources such as customer surveys, website analytics, social media activity, search engine queries and more. This critical information can be used to create personalised […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureHUB
How To Increase Online Sales In 2023
20
Dec
Dec
The start of 2023 is not looking good retail-wise. With the rise in the cost of living in the UK and the increase in energy bills, people across the country are watching what they spend their money on, and how much they spend. So against this financially subdued backdrop, what can you do to increase […]
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Personas, Social Media, XposureHUB
How To Create A Customer Persona And Use It For Social Media
25
Nov
Nov
How would you describe your ideal customer? What kind of person does he or she look like? Would they be male or female? Young or old? Interests? Income? Customer Personas are a powerful tool for understanding who your customers really are. They allow you to identify their motivations, behaviours, attitudes and preferences, and then design […]
Conversion Rate Optimisation, Digital Marketing, Personas, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
An entrepreneurs guide to conversion rate optimisation
09
Nov
Nov
Running a business gets more and more complex every year and keeping ahead of competitors is a constant battle. 1 great weapon in the battle is conversion rate optimisation. Reading and implementing our guide to conversion rate optimisation can increase your changes of staying ahead and pulling away. Saving you time and money whilst increasing […]
Conversion Rate Optimisation, Marketing Strategy, XposureHUB
What Is A Customer Journey Map and Why Are They Important?
21
Oct
Oct
What is a customer journey map? Customer journey maps or user journey maps are visual representations of the steps a potential customer takes to make a purchasing decision. They help you identify where your customers are coming from, why they are there, and what actions they take once they arrive. A customer journey map can […]
16
Sep
Sep
Lead magnets are a powerful tool used to generate leads and to entice website visitors into clicking through to learn more about your product or service. Here’s some advice on how to build effective lead magnets – and spoiler, it largely comes down to personas! Yes, again! We have also compiled a list of 27 […]
Conversion Rate Optimisation, Marketing Strategy, Personas, XposureHUB
The 4 big reasons why your ideal client doesn’t buy from you
09
Sep
Sep
Whether your problem is a lack of visitors to your website or app, or a low conversion rate on your website, then the following 4 marketing pillars can help you get more from your digital marketing and improve your conversion rate. Read these 4 very simple but highly important points and think about how you […]
Conversion Rate Optimisation, Marketing Strategy, Web Design, XposureHUB
Why your website doesn’t generate enough qualified leads
19
Aug
Aug
Does your website suffer from poor performance? Have you recently had it revamped, or maybe you are thinking of having it revamped? Well, don’t. Not until you understand more about what is needed to create a lead-generating website. Your website should be part of your online lead-generation efforts. It fits within the lead generation process […]
Conversion Rate Optimisation, Email Marketing, XposureDIGITAL, XposureHUB
Why “Less is more” when it comes to increasing your email conversion rate
05
Aug
Aug
It’s often assumed bigger is better when it comes to your email database. After all, if you’re sending lots of emails out all the time to a large number of people, you’re bound to get more interest. If only it was so simple. As counter-intuitive as it is, the ‘throwing lots at the wall to […]
