GOOGLE REVIEWS
Does your website suffer from poor performance? Have you recently had it revamped, or maybe you are thinking of having it revamped? Well, don’t. Not until you understand more about what is needed to create a lead-generating website. Your website should be part of your online lead-generation efforts. It fits within the lead generation process […]
Category Archives: Web Design
Digital Marketing, Email Marketing, Marketing Automation, Web Design, XposureWEB
How to Avoid Cart Abandonment
15
Jul
Jul
Have you ever wondered why some websites seem to attract lots of visitors but don’t generate as many sales? One of the biggest reasons is “online shopping cart abandonment” – and the true extent of the problem might surprise you. We offer some solutions to cut down your cart abandonment rate, and a couple of […]
13
Dec
Dec
As a business in 2020, it’s pretty much impossible to run a business without a website. It’s the default point of call when a potential customer comes across your name or services and wants to know more. As an example, just think how many times ourselves, partners or children Google after seeing something of interest […]
Content Marketing, Digital Marketing, Google Ads, SEO, Social Media, Web Design, XposureDIGITAL
What you need to know about long-tail keywords
28
Nov
Nov
Following on from last week’s article regarding the change Google is making to their algorithm (BERT) we mentioned long-tail keywords, so I thought I would follow that up with more information about these specific types of keywords and searches. What are long-tail keywords? Every week, according to Google about 15% of searches on Google have […]
Content Marketing, SEO, Web Design, XposureDIGITAL, XposureWEB
How Google’s BERT will affect your website traffic?
21
Nov
Nov
Earlier this month Google announced a major update to Google search, which will or has already affected your rankings and visitors to your website. The change was called BERT. Which is short for Bidirectional Encoder Representations from Transformers. Which is probably why they shortened it to BERT. So what is Google’s BERT? BERT is a […]
12
Nov
Nov
At Xposure, we look after the security and integrity of all our customer’s websites. Keeping software up to date and secure is an important part of making sure our websites are safe from hackers and securing your computer safely. But the most vulnerable point on your website is your passwords and login details. Your staff […]
19
Mar
Mar
So you’ve written a great informative article for your audience, full of helpful tips, but now you need an image to support it on your website and for social media, not only that, but free UK photos to gain clicks. When you do a search it often comes up with American looking images that just […]
14
Nov
Nov
I was talking to a past customer the other day when we got on to the subject of websites. “Yeah. Our website is awful. It doesn’t work and everything needs updating” I was shocked. An out-of-date website is just asking for trouble. It’s like leaving the house unlocked every day while you go out to […]
08
Sep
Sep
READ TIME: 2min 40sec.
You see it on nearly every website you register for. Instructions on choosing a secure password. You then rack your brain trying to think of a password that fits the criteria, is secure and you have a chance of remembering. So how do you choose a secure AND memorable password?
11
Aug
Aug
READ TIME: 3min.
Too many companies base the success of their website on how it looks and don’t truly consider how to measure the success of their new website. In this modern age, where we can measure and analyse so much of our marketing on the web, this is such an archaic way to think.
