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We see these horror-stories in digital marketing all the time. And much like urban legends, some of these digital marketing myths are naive and silly, but others are actively harmful to your conversion rate and lead generation…
Category Archives: Conversion Rate Optimisation
Conversion Rate Optimisation, Marketing Strategy, Personas, XposureHUB
The 4 big reasons why your ideal client doesn’t buy from you
09
Sep
Sep
Whether your problem is a lack of visitors to your website or app, or a low conversion rate on your website, then the following 4 marketing pillars can help you get more from your digital marketing and improve your conversion rate. Read these 4 very simple but highly important points and think about how you […]
Conversion Rate Optimisation, Marketing Strategy, Web Design, XposureHUB
Why your website doesn’t generate enough qualified leads
19
Aug
Aug
Does your website suffer from poor performance? Have you recently had it revamped, or maybe you are thinking of having it revamped? Well, don’t. Not until you understand more about what is needed to create a lead-generating website. Your website should be part of your online lead-generation efforts. It fits within the lead generation process […]
Conversion Rate Optimisation, Email Marketing, XposureDIGITAL, XposureHUB
Why “Less is more” when it comes to increasing your email conversion rate
05
Aug
Aug
It’s often assumed bigger is better when it comes to your email database. After all, if you’re sending lots of emails out all the time to a large number of people, you’re bound to get more interest. If only it was so simple. As counter-intuitive as it is, the ‘throwing lots at the wall to […]
Conversion Rate Optimisation, Digital Marketing, Facebook Ads, XposureHUB
16 conversion rate optimisation tips to increase the conversions from your website
01
Aug
Aug
Conversion rate optimisation is the structured process of working your way through pipeline stages on your website and making tested incremental changes to certain aspects that make it easier for a visitor to take action. Below are 16 conversion rate optimisation tips to help you get more leads from your website. Many company websites are […]
Conversion Rate Optimisation, Digital Marketing, Marketing Automation, Marketing Strategy, XposureHUB
Xposure Creative Receives Gold SharpSpring Partner Certification
24
Mar
Mar
UPDATE: We are now SharpSpring Platinum Partners. Xposure Creative a provider of AI sales and marketing digital services obtained Gold-Level Certification in SharpSpring’s partner certification program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
Social Proof: Your Complete Guide to leveraging it on your website and why you need it
13
Mar
Mar
READ TIME: 7min 30sec.
The importance of using social proof in your marketing has been growing for a while now, but 2016 has seen an explosion of ideas around social proof. From simple traditional thank you messages to embedding & sharing of tweets and video testimonials the plethora of ways of communicating with potential clients about how good you are, is enormous.
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Web Design, XposureWEB
Copywriting web pages – How much text is the right amount?
23
Jul
Jul
When developing websites we often get asked “How much should I write?”. It’s a very good question and one that many business owners struggle to find the answer to. Well, the answer is fairly simple. With a bit of understanding, thought and common sense, it’s easy to understand how much is enough, and when you […]
29
May
May
Now, unless you’re a computer wiz, it is time for the web development experts to get to work. There are tools to make the running of your website easier, which we will soon discuss, but the building of it should be left to those trained to do so. Just like building a house, if the […]
Conversion Rate Optimisation, Web Design, Xposure Archive, XposureWEB
We know that someone in your company is not pulling their weight
17
Jan
Jan
Once upon a time, a small-medium, UK-based b2b spent some of their hard-earned marketing budget on a website. Lots of people told them how nice their new website looked and, at the time, it was very modern.
