GOOGLE REVIEWS
Online reviews play a pivotal role in shaping your brand’s reputation and influencing potential customers. Google reviews, in particular, can make or break your business’s online presence. They not only provide valuable feedback but also boost your credibility and visibility in search results. If you’re looking to enhance your online reputation with Google My Business […]
Category Archives: Conversion Rate Optimisation
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Web Design, XposureWEB
Embracing Google Analytics 4: A Leap Forward from Universal Analytics
24
May
May
Google Analytics has long been the go-to platform for tracking website performance. But from the 1st July, the previous version of Google Analytics; Universal Analytics (UA) which has been around for more than a decade, will no longer collect any data. This means that if you haven’t migrated to the new Google Analytics 4 (GA4) […]
Conversion Rate Optimisation, eCommerce, UX / User Experience, Web Design, XposureWEB
If your ecommerce website shop was a brick-and-mortar shop
03
May
May
Recently we came across this video from the BBC, and while it made us laugh, it got us thinking about lessons your ecommerce website shop could take from the traditional retail user experience… Think about it this way; have you ever walked into a ‘brick and mortar’ shop and been immediately put off by a […]
Conversion Rate Optimisation, Marketing Strategy
How a Performance Management Framework Can Help You Make Data-Driven Decisions
19
Apr
Apr
Have you ever wondered how to make sense of all the data your organisation collects? How can you use it to improve performance and achieve your marketing goals? The answer lies in using the performance management framework… Data analysis is essential for any organisation looking to improve its performance. However, it can be overwhelming to […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Personas, XposureDIGITAL, XposureHUB
What is Data-Driven Marketing?
17
Jan
Jan
Data-driven marketing is a powerful tool for businesses to reach their target audience most effectively. Unlike traditional marketing, which relies heavily on intuition and guesswork, data-driven marketing leverages data from multiple sources such as customer surveys, website analytics, social media activity, search engine queries and more. This critical information can be used to create personalised […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureHUB
How To Increase Online Sales In 2023
20
Dec
Dec
The start of 2023 is not looking good retail-wise. With the rise in the cost of living in the UK and the increase in energy bills, people across the country are watching what they spend their money on, and how much they spend. So against this financially subdued backdrop, what can you do to increase […]
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Personas, Social Media, XposureHUB
How To Create A Customer Persona And Use It For Social Media
25
Nov
Nov
How would you describe your ideal customer? What kind of person does he or she look like? Would they be male or female? Young or old? Interests? Income? Customer Personas are a powerful tool for understanding who your customers really are. They allow you to identify their motivations, behaviours, attitudes and preferences, and then design […]
Conversion Rate Optimisation, Digital Marketing, Personas, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
An entrepreneurs guide to conversion rate optimisation
09
Nov
Nov
Running a business gets more and more complex every year and keeping ahead of competitors is a constant battle. 1 great weapon in the battle is conversion rate optimisation. Reading and implementing our guide to conversion rate optimisation can increase your changes of staying ahead and pulling away. Saving you time and money whilst increasing […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
What is Tripwire Marketing?
28
Oct
Oct
It’s easier to sell a product or service to someone who has bought from you before. It’s a matter of trust. That’s always been true, it applies to ‘brick and mortar’ shops, and maybe even more to online businesses where you often don’t meet your customer face to face. Selling a so-called “tripwire product” is […]
Conversion Rate Optimisation, Marketing Strategy, XposureHUB
What Is A Customer Journey Map and Why Are They Important?
21
Oct
Oct
What is a customer journey map? Customer journey maps or user journey maps are visual representations of the steps a potential customer takes to make a purchasing decision. They help you identify where your customers are coming from, why they are there, and what actions they take once they arrive. A customer journey map can […]
