Category Archives: Email Marketing

How to run a successful social media contest

A vintage photograph depicting a woman and a man exchanging a large trophy in a formal setting, both smiling, significant for illustrating achievements and recognition in business marketing strategies for 2026 in the UK.

Running a Social Media contest is a great way to get new followers, collect new emails and increase brand awareness. They also give you the opportunity to engage with potential customers and generate leads. A well-run social media contest can bring considerable benefits to your company. The key is to create a campaign that gets […]

Why “Less is more” when it comes to increasing your email conversion rate

increasing your email conversion rate graphic

It’s often assumed bigger is better when it comes to your email database. After all, if you’re sending lots of emails out all the time to a large number of people, you’re bound to get more interest. If only it was so simple. As counter-intuitive as it is, the ‘throwing lots at the wall to […]

How to Avoid Cart Abandonment

Spilled cherries from wicker basket on outdoor stone step, with person's legs and shoes in the background. Emphasises on chaos and loss.

Have you ever wondered why some websites seem to attract lots of visitors but don’t generate as many sales? One of the biggest reasons is “online shopping cart abandonment” – and the true extent of the problem might surprise you. We offer some solutions to cut down your cart abandonment rate, and a couple of […]

22 ideas to market your business in the Coronavirus outbreak

Vintage black and white photo of a man on a busy city street wearing a sandwich board sign reading '22 Marketing Ideas'. The image evokes old-fashioned marketing techniques in a UK urban setting, symbolising interactive marketing campaigns and gamified loyalty programmes.

As the UK goes into shutdown to contain the spread of the coronavirus, it has become harder and harder for businesses to survive, never mind thrive. Especially for small businesses. As the person in charge of marketing at your company, your marketing plans are having to change – rapidly. New ways of marketing are having […]

Promotions & Games to Build your Brand with XposureHUB

If you’ve been following us on Social Media you may have seen a couple of tweets and Facebook posts about The Apprentice (BBC1) Game. It’s a game we play in the office every year and over the past 5 or 6 years, we like to think we’ve perfected it. Last year was the first time […]

Xposure present at the 2020 Breakfast Meeting

Business presentation on enquiry closure efficiency with speaker at a conference, emphasising AI content optimisation and customer targeting for improved conversions.

In October we took the opportunity to sponsor the Mansfield & Ashfield 2020 Breakfast meeting at Portland College. 2020 is a local networking group who meet once a month at 7:30am for breakfast and talks. Local businesses from Mansfield & Ashfield who are members, find out about what is happening in the local business community, […]

We are SharpSpring Platinum Partners!

Today, we are proud to announce we officially became SharpSpring Platinum Partners. Having only started with SharpSpring in January we are really proud of all the hard work the team has put in to gain this accreditation so quickly. We love SharpSpring and what Marketing Automation has allowed us to do and it’s great that […]

6 Things You Need to Know About Email Marketing Regulations

Email marketing is a great way to keep in touch with your customers and promote your business. And, because it is such a personal medium – after all, you are often contacting somebody using their personal details – there is a great deal of trust that goes along with along with it.

8 Essential Ways to Improve Your Email Newsletter

A monthly, weekly or even daily newsletter (if you have the time!) can be a great way to increase engagement with your clients, suppliers and associates. As an opportunity to sell yourselves, your services and all your latest news, there really isn’t a good reason not to take advantage of all those names and email […]

How to Create an E-Newsletter You Can Be Proud of

Why should I have an e-newsletter? It’s more work on top of what you already do, it takes time that you don’t really have, and you can’t be bothered. Why wouldn’t you have an e-newsletter? It took us awhile to embark upon the voyage to producing a newsletter to go out to the hundreds of […]

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