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Case study: Apple and the PR silent treatment

Posted on 18 July 201215 July 2023 by Nigel Lamb

18
Jul

When trying to explain to my parents and friends what public relations are and what I do, I often find myself looking into the blank faces of those who either don’t get it or quite honestly don’t find it very interesting. Although many choose to be oblivious to PR and the way it shapes their […]

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Content Marketing, Digital Marketing, Other

Pepsi brings your ancestors back from the dead?

Posted on 28 March 20128 November 2022 by Nigel Lamb

28
Mar

A lot of brands dream of global domination, becoming a worldwide leader in their specific field and being the go to place for their products and services around the world. Having a brand that is used in every country, however, can create substantial difficulties, and lots of brands have fallen foul when they haven’t ensured […]

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