Google Ads Consultants & Campaign Management Services Newark & Mansfield

Gain from our experience of running hundreds of Google Ads campaigns over multiple industries for thousands of pounds every month for over 10 years. Let’s build advertising campaigns for your business that deliver a proven ROI.

Google Ads can be costly

Do you use Google Ads and you have a sneaky suspicion you are not getting out what you put in? Or maybe you think it could do better? Are your competitors dominating Google Ads, and you’re struggling to compete? Then we can help. We’ve done it before and we can do it for you.

Maybe you’ve never tried Google Ads and are nervous? Maybe you’re worried about throwing away money? Or had a previous bad experience? Don’t worry, we can show you how to make Google ads work for you – and if we don’t think it will, we’ll tell you – to your face.

Talk to us about how to make Google Ads work successfully for you and start generating better leads into your business.

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XposureDIGITAL ENQUIRY

Build solid foundations for future growth in ROI

There are lots of factors that have to come together to make a successfully Google Ads campaign. Setting up the account correctly. Choosing the right keywords and keyword groups. Writing specific relevant ads, optimising your web pages plus website, maximising your quality score and not forgetting your negative keywords to cut out waste.

It’s an ongoing process, The account needs to be analysed, tested and improvements implemented every month, to maximise your return. Your competitors are trying new ads, new bids, new ideas, you need to be ahead to make sure your ads keep performing and bring in the right leads to you.

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Create a lead tap

Businesses we have been working with for many years now, use our Google ads as a tap for leads. When they get busy we dial it down. If the pipeline is looking a little dry, we can turn it up. As external factors affect your potential clients we can quickly change and adapt to attract more or fewer clients depending on your business needs.

Research queries, keywords and intent

Find out what people search for on Google relevant to your business. Which are the most relevant keywords and fit in with your current sales process? There are many keywords and keyphrases potential clients will type into Google to find you. They may be looking specifically for your product or service. Or they may be searching for a solution to a problem, which you can help them solve. All these potential keywords need to be researched and tested.

Setup campaigns

Set up your different campaigns. Group your keywords together to capture that search intent. Create adverts that connect with your potential customer and engages with them so they click your ad and visit the right page on your website.

Optimise the content of the keywords, the adverts and the landing page to make sure you pay the lowest possible cost per click. Lowering the cost allows you to get more for your money and drive more traffic to your website to convert into sales or leads.

The optimisation loop

full circular graphic showing the research, test, implement and analyse process

Monitor, analyse and test

Collect the data in Google Ads on the different campaigns. Analyse what is working well and what needs improvement. Which offers the best return on your investment. Not only looking at what generates clicks but which keywords, keyphrases and adverts actually lead to sales and biggest returns. You may find that the keyword that generates the most clicks to your website is not the one that actually leads to sales.

Collect data, view what’s working, and what could be better, and test and improve what will make the biggest returns.

Implement changes and report

Based on the analysis, make changes and continue to monitor. Working on the account every month allows us to make adjustments to continue to deliver results. This can be based on changing customer behaviour and competitive pressure. Reports are produced throughout the process so you review the state of the account at any time.

Transparency & reporting

All our work is transparent and available for you to view 24/7 through online reporting systems and account management.

Dig as deep as you want, to view the data. Tracking through Google Analytics, Google Search console and other 3rd party providers, create a complete picture of data, which can analsed and acted upon to deliver results as quickly as possible.

Monthly contract

There is no annual contracts or long tie-ins. Just 30 days notice if you wish to stop. We put the effort in to prove to you we can make a difference, we take the risk.

Vintage office setting with a stock ticker machine, pocket watch, eyeglasses, fountain pen, and financial documents, symbolising transparency and reporting on your google ads every month.

Victorian gentleman holding a large stack of money, wearing a suit and top hat. Represents a metaphor for the benefits of effective Google Ads campaign management in Newark and Mansfield.

What Google Ads isn’t

If you need a quick fix, where you need new leads now, then our Google Ads service is probably not for you, unless you have a big budget to learn quickly.

We work hard to make sure every penny we spend is worth it. We don’t chuck big budgets at the problem and see what sticks. We work as if it’s our own hard earned money, and make sure every penny is spent learning, optimising and delivering the maximum return available.

If we believe Google ads is not right for your business, then we’ll tell you. We have an excellent reputation and we don’t want to jeopardise that by delivering poor results.

ask us if google ads are right for you...

What other clients have achieved…

Mansfield Garage Doors

We have worked with Mansfield Garage Doors, for over 7 years now delivering their ads to local people around Nottinghamshire about replacement Garage doors. As a fairly generic term, as their company name, they suffered from competitors stealing their customers. Google Ads allowed them to appear at the top of search results for only a few pence per click. Increasing traffic to the website and enquiries from people looking for them.

See Case Study

Larders UK

As a brand new start-up on the internet, they needed traffic and sales quick. Google shopping, positioned correctly, allowed us to deliver a steady stream of potential customers, based on specific search terms.

Competing in a crowded market on Google shopping is not easy, but we have carved out a niche that delivers potential customers and sales.

VaserLIPO Centre

We have been running Google Ads for Dr Vlok for over 6 years. And have managed from a brand new website and standing start to deliver over 40+ enquiries a month. As a small business, this is enough enquiries to keep them busy and the ROI has steadily increased over time.