Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 7 terms in this directory beginning with the letter L.
L
Landing Page
A standalone web page made especially for a marketing or advertising campaign. It's the page that a visitor "lands" on after clicking an advertisement or a link in an email and is designed to give them all the information they need to convert into a lead or sale on that page.
Lead Magnet
A lead magnet is a free but useful item or service - i.e. a PDF download, newsletter subscription, or sample - that is offered in exchange for a website visitor\\\'s contact details, such as their email address. The objective is to identify visitors to the site and/or turn them into leads for future sales.
Lead Nurturing
The process of creating and preserving connections with clients at every stage of their sales & marketing journey, typically through marketing and communications message.
Lead Scoring
Depending on what actions a visitor takes on your website you can give them a score. When the score adds up to a predetermined value, you can mark that visitor as a warm lead and use marketing automation or other sales processes to convert them into a client or sale.
Link Building
Activities aimed at boosting the quantity and quality of inbound links to a webpage with the intention of improving that page's or website's search engine results.
Local SEO
A technique of search optimisation to rank higher for local search terms, using phrases such as ‘near me’ or the place your business is based in
Long Tail Keywords
Long-tail keywords are longer, more specific keyword phrases that users enter into search engines. They are less popular, but can be used to buld up ranking for more popular keywords that are more difficult to rank for.