Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 2 terms in this directory beginning with the letter U.
U
User Experience (UX)
This phrase refers to how a person interacts with and experiences a product, service, or website. It encompasses usability, design, accessibility, and overall satisfaction.
UTM Tracking Code
In order to track a source, medium, and campaign name, you can add a UTM code to a custom URL. This makes it possible for Google Analytics to inform you of the source of visitors as well as the campaign that brought them to you and the particular ad graphic or message.