Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There is currently 1 term in this directory beginning with the letter T.
T
Top Of Funnel
The top of funnel refers to the top of the sales or marketing funnel, where potential customers first enter. This is usually from advertising, search engine results or recommendations. It is the first point of contact when they first interact with your company, service or product.