Marketing Terms Glossary

The science and techniques to improve a website to increase its visibility in search engines. The more visibility a website has on search engines, the more visitors the website attracts.

The list of results that a search engine returns in response to a specific word or phrase query.

Tracking, analysing and creating a strategy on what to post where on which platform to get the most exposure, build your brand and generate leads.

Social proof is often used as a marketing strategy to influence consumer behavior. It can take various forms, such as customer reviews and testimonials, social media likes and shares, celebrity endorsements, expert opinions, and popularity indicators like "bestseller" or "most recommended." By showcasing positive feedback or demonstrating a large user base, businesses aim to create a sense of trust, credibility, and desirability around their products or services, ultimately encouraging others to follow suit.

Stands for secure sockets layer. It uses security technology to establish an encrypted link between your website or app and your user or visitor (on your app or website).

Is a proactive approach to marketing that focuses on aligning business objectives with marketing activities to achieve sustainable competitive advantage. Strategic marketing involves a systematic planning process that encompasses market research, analysis, goal setting, and the formulation of strategies and tactics to meet the needs of target customers while fulfilling business objectives.