Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 3 terms in this directory beginning with the letter P.
P
Page Speed
The speed at which a user's web browser downloads and displays an online page.
Persona(s)
Describe the individual aspects of your different types of customers. You may have 1 or many personas for the different markets and audiences your business serves.
PPC (Pay Per Click)
A type of marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on.