Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 5 terms in this directory beginning with the letter M.
M
Marketing Automation
Software that uses powerful tools to automate the sending of personalised emails, track leads, schedule social media posts and more. It saves businesses time & money by automating repetitive tasks.
Meta Description
The short paragraph you see under the title when the list of search results comes up in a search engine.
Meta Title
The text that appears on search engine result pages and browser tabs to identify the content of a webpage is referred to as a meta title, often referred to as a title tag.
Mobile Friendly
A website is considered mobile friendly if it functions effectively on a phone or tablet.
Multichannel Marketing
Multichannel marketing is a strategy that uses multiple platforms—such as websites, social media, email, and physical stores—to reach and engage customers. Each channel operates independently, allowing businesses to connect with audiences in different ways. While customers can interact with a brand through various touchpoints, the experience may not be fully integrated or seamless across channels.