Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 4 terms in this directory beginning with the letter K.
K
Key Performance Indicators (KPIs)
Measurable metrics used to evaluate the success of a business, campaign, or specific objective. They help track progress toward goals, such as sales growth, website traffic, customer retention, or conversion rates.
Keyword Density
Is the percentage of the frequency with which a keyword or phrase appears on a web page in relation to the amount of words on the page
Keyword Stuffing
In an effort to obtain an unfair ranking advantage in search engines, keyword stuffing is an obsolete search engine optimization method that is also known as webspam or spamdexing. It involves stuffing a web page's visible content, backlink anchor text, and meta tags with keywords.
Keyword(s)
Words or phrases that you want a web page to rank for in search results, and describes the contents of that page accurately.