Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 6 terms in this directory beginning with the letter H.
H
Hashtags
A word or phrase preceded by a hash symbol (#). It's often used within a post on social media to help you promote your post to those interested in that hashtag.
Heatmaps
Heatmaps are used to analyse user behaviour and the structure of websites. Seeing where people visit on the page, click or scroll can be insightful into your audiences interests and how they navigate content.
Hosting
A computer (server) that is constantly on and connected to the internet with high bandwidth to serve your website or app to visitors 24/7.
HTML
HyperText Markup Language is the code that is used to structure a web page and its content.
HTTP (Hypertext Transfer Protocol)
This is an application-layer protocol for transmitting hypermedia documents, such as HTML. It was designed for communication between web browsers and web servers, but it can also be used for other purposes.
HTTPS (Hypertext Transfer Protocol Secure)
Is an extension of the Hypertext Transfer Protocol (HTTP). It is used for secure communication over a computer network. See also SSL.