Marketing Terms Glossary

An online advertising platform created by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users on the google search engine and other websites.

Google Analytics: It is a web analytics service offered by Google that provides detailed data and analysis on user interactions with a website or mobile app. By placing a tracking code on their website or app, businesses can collect information such as the number of visitors, their geographic location, the pages they visit, the actions they take, and the devices they use. Google Analytics can be referred to UA (universal Analytics) which ceased on 30th June 2023, and was replaced by GA4 (Google Analytics 4) on 1st July 2023.

Google Analytics 4 (GA4): It is a web analytics platform by Google that helps businesses collect, analyze, and interpret data about user interactions on their websites or mobile apps. GA4 uses an event-based model, where user actions are tracked as events, providing a more granular understanding of user engagement and behavior.

Based on google maps, it is a place business can register so their business comes up in search results and allows people to leave the business reviews.

A web service by Google which allows people to check indexing status, search queries, crawling errors and optimise visibility of their websites.