Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 4 terms in this directory beginning with the letter E.
E
eCommerce / E-Commerce
Generally, a website or app that allows the buying and selling of goods and service over the internet.
Email List Segmentation
A technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups, or segments. So different personas can get differing versions of the same email.
Email Marketing
A form of marketing that uses email to send content to people who have opted in to receive information from you. You can use it to make people aware of new products, discounts, and other services.
Engagement Rate
Metrics to track how much people interact with your content, this can be through likes, comments and shares.