Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

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There are currently 4 terms in this directory beginning with the letter B.
B
B2A
Business to All. For companies that provide services or products to both businesses and consumers.
B2B
Business to business. For businesses that provide products or services to other businesses.
B2C
Business to consumer. For companies that provide products or services direct to the end consumer.
Bounce rate
A percentage of visitors who land on a webpage and leave without taking any further action, such as clicking a link or navigating to another page. A high bounce rate may indicate that a page isn’t engaging, relevant, or user-friendly, while a lower bounce rate suggests visitors are interacting with the content.