Digital Marketing has a lot of buzzwords, clunky phrases, and especially three-letter acronyms – so we’ve made a short glossary to help explain some of them…

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are currently 2 terms in this directory beginning with the letter A.
A
A/B Testing
A randomised test consisting of two variants, A&B. To see whether option A or option B is the best solution to the problem. Often used in email marketing to test subject lines.
Anchor Tags
A hyperlink on a webpage is made using the HTML anchor tag. This hyperlink links the web page to other pages on the internet or to a specific portion within the same page.