Focused Branding for Pinders Opticians

Pinders approached us to help them refresh their brand image. Having been established in the local area for over 70 years, they wanted their logo and identity to better reflect who they now were.

ABOVE: Pinders outdoor signage showcasing the new branding

Brand Values

Working together with key members of staff at Pinders, we researched their history and services to get a good overall feel for the company. With strong competition from multi-nationals is was important that we established the brand values of Pinders, so as to provide a credible alternative for the target market.

Pinders logo and branding

ABOVE: Pinders logo and branding with 70 years banner

Modern & Tradition

Colours, logo and graphic style where all tested and chosen to reflect the friendly, knowledgeable and professional approach taken by all staff within the branches. The open font reflects the modern feel, whilst still giving a nod to the original logo from the 1940’s. The spectacles graphic represents a combination of old and new, glasses and contact lenses and the professional equipment needed to provide high quality service to clients.

Bespoke Photography

The website design, reflects the character of the branches and the friendliness of the staff. People pay an important role at Pinders, whether staff or customers and the use of actual photography from the stores and off staff is highly important in communicating with visitors.

ABOVE: Website homepage design

70 Years

Last year their logo was tweaked to celebrate the 70 years the business had been trading, with a celebratory ribbon added to hilight the time in business.

Pinders website branch page

ABOVE: Website branch page design with staff photography

What our client says…

“Our new mobile friendly website has been a hit with our clients. It’s made it easier for them to book appointments and let them know who they will be seeing and where we are. The new branding embodies our values as a business and appeals to our clients, both young and old.”

Martine – Pinders Opticians

Technology Used

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About Pinders Opticians

Pinders Opticians are based in North Nottinghamshire with 6 branches in Mansfield, Southwell, Warsop and Ollerton, providing family eye care to local people. With a substantial investment in technology they provide high quality service, with latest trends in design to the whole family.

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