Find out how to increase your ROI on your marketing budget, by attracting back past visitors and potential customers.

You probably run Google Ads or Facebook Ads to get visitors to your website through your digital marketing, don’t let them forget about you, attract them back and improve your conversion rates.

What is remarketing?

Have you noticed when you visit a website, and then later, while browsing online, an advertisement pops up for the exact same website, product or service? That’s called retargeting and is part of a retargeting campaign.

Retargeting is a form of behavioural advertising that allows you to target ads to users who have already shown interest in your products or services, without necessarily knowing who they are.

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XposureDIGITAL ENQUIRY

Over 90% of the visitors to your website remain anonymous – Fact

You have a marketing budget, and you spend it wisely attracting the right people to visit your website, social media platforms or shop, but 90% of the time they don’t even engage with your business, let alone buy. So you spend all that money to just let them drift through and out the other side and you’re left with nothing.

How many times have you looked for a service or product online and then a week later forgot where you have seen it? It may be because they got disturbed? Or you want to compare it with others? You ran out of time or a thousand other reasons. It happens to us all.

Remarketing can serve ads to people and bring back those hot leads that failed to engage. Having paid to get them to your website, don’t let them get away. Use retargeting to get the best ROI from your budget.

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Advantages of Remarketing

Remarketing is only aimed at those visitors who have already shown interest in your products or services. These remarketing audiences are made up of people that have been on your website and have read, viewed, downloaded or interacted in some way. It does not target those people who are not interested in your products. You can set up different campaigns for different interactions, so you can be highly targeted, but you decide on what activity you want to remarket on – such as:

  • If someone has started the checkout process, but not completed it, you can retarget them.
  • If someone has downloaded a free document or guide, you can retarget them.
  • If someone has spent over 2 minutes looking at a product, you can retarget them.

Remarketing can be a low-cost advertising option as you can be very specific with who you re-target. Depending on how specific or broad you wish to be, to fit with your budget. 

Ads can also be dynamic, showcasing the specific product or service they viewed on your website. 

Dynamic remarketing enables marketers who sell online to serve personalised ads to their customers based on products or services that they viewed on their websites.

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Global Reach

Display your ads on the web’s top sites – through multiple networks at once

Social Media

In the news feed and beyond. Ideal for building your brand awareness.

Personalised

Amazingly effective, personalised ads based on web visitor behaviour

Cross-Device

Retarget lost web site visitors across desktop, mobile and tablets

Detailed Analytics

Measure the impact of ad views and clicks on conversions, revenue and more.

Flexible Timescale

Start showing ads immediately, or over time to match your sales cycle

How do Remarketing campaigns work?

Remarketing is a way of advertising again to those people who have visited, and interacted with your website or content and letting them know why they should come back. Reminding them of what you have to offer and what they have seen.

You place a small piece of code on your website, that can target visitors across the internet, anonymously. You will never know who these people are, until they complete an online form with their details.

It places a cookie on their machine when they visit, and then, later, when they visit other websites, that allow advertisements on them, they are shown your advert to remind them what they viewed earlier, or whatever your message is.

What determines if it is your advert that is shown or if it is another business’s website, comes down to how much you are prepared to pay for a click and how relevant that visitor is to your criteria.

The great advantage of remarketing is you only pay when someone clicks on the ad. If they ignore it, you pay nothing.

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The Ad Networks

When you run a remarketing campaign, there are quite a few remarketing ad networks you can advertise on. One you probably know of is Google ads network, but you have probably seen Facebook as well. There are many others, and we use a remarketing tool that has them all, so your adverts appear across many websites across the internet.

What remarketing isn’t

It’s important to remember that this type of marketing doesn’t guarantee conversions. If someone has already visited your website, they may have looked around and decided your product or service is not right for them. In that case, remarketing to them, will not engage them and bring them back.

The good news is though, that it won’t cost you, as they will just ignore your ad and won’t click it.

Remarketing works by attracting previous visitors to your website. To comply with data protection, the size of your remarketing lists you are remarketing to has to be fairly large, so anonymity remains. Your adverts will not start to be shown until this group of people is large enough to preserve their privacy.

Increase your ROI today

Every day, new people visit your website, whether from Google Ads, Facebook Ads or other marketing. Depending on your current marketing budget this could thousands.

Don’t let them forget about you and go to a competitor. They have a desire for your product or service, that’s why they originally visited your website. So, attract them back. If they are not interested, you won’t pay for it to be shown – simple.

Contact us on 01636 858113 or fill in the form below for an exploratory call to see if we fit your business needs. Let’s discuss what success looks like for you.

Next steps?

Contact us for an exploratory call to see if we fit your business needs. Let's discuss what success looks like for you.