Far from being left behind the times however, PR is essential and needs to be included and integrated into online and offline marketing campaigns whatever the outlet, and whoever the audience.
As one of the most popular social networking sites ever, with an average audience of (not telling! You’ll have to read our UK Social Media Statistics 2012 post!), it’s important that your company is using social media, and specifically Twitter, to its full potential for marketing and public relations purposes.
A couple of weeks ago, we gave you all the info you needed to create your own YouTube channel. Undoubtedly you strode confidently to work the next day logged on to your computer and began to create your channel with all the finesse of a marketing professional. But now you have it, all set up […]
Following an article we wrote last year about Burberry’s increased use of social media throughout fashion week in London, it has come to my attention that more brands are embracing the digital age including Topshop who are using their mobile app to engage users throughout the fashion event.