It is a good idea to think of your website as an employee and part of this is giving your digital labourer a specific role, or ‘purpose’. You don’t just hire staff to make up the numbers, you hire them because you have a job that needs doing and it is no different with having a purposeful website. […]
Old websites are not like old buildings. Websites don’t get better with age and you’re not going to receive thousands of visitors for your archaic design. With the volume of business that stems from online sources in 2015, having a dated site can really impact the success of your brand.
We may be close to a groundbreaking event in the history of technology. It is predicted that within the next year or two there will be more people accessing the internet through mobile devices than desktops.