As we’re hurtling towards the end of yet another year, we are reflecting in the office about what a year 2011 has been. A year of massive events, economic disasters, natural chaos and celebrity deaths, by any account 2011 has certainly been turbulent.
The latest development on the bar code arrived awhile ago, but has only began to be used widely and to its full potential recently, It’s the QR code. Whether you know what a QR code is or not, you will have seen them dotted around, as they are used on almost all product packaging […]
Following the release of the latest United Colours of Benetton shock-vertising campaign featuring photoshopped images of religious and political leaders kissing, I thought an interesting and thought provoking blog would be to consider the effectiveness of adverts that are built to offend. With this in mind, scholars have been arguing for decades whether shock-vertising […]
Why does Facebook Keep Changing? I am perfectly happy with the way Facebook was, I was enjoying “liking” things and browsing my home page for updates from friends and relatives. Contrary to my views, Facebook have announced this week, that coming our way is a brand new Facebook layout. With the new layout I can […]
Adwords As if Google couldn’t provide any more services for us, it launches the fastest growing social networking site ever set to rival Facebook, Google+. Although this is an important development in the social networking realm, it is a topic for another post. Today’s post is about Google Adwords and the issues and questions that small […]
This weeks branding news digest Design Week Benchmark Award Winners See all the brand award winners in Design Weeks Benchmark Awards. A great resource to get some really creative ideas for 2010.
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your marketplace and where you want it to sit in your marketplace against your competitors.