It is a good idea to think of your website as an employee and part of this is giving your digital labourer a specific role, or ‘purpose’. You don’t just hire staff to make up the numbers, you hire them because you have a job that needs doing and it is no different with having a purposeful website. […]
With technological advances come new capabilities and naturally a fair helping of doubt and complacency. Although it is so often forgotten, we humans are just animals with big brains and therefore we retain the animalistic instinct to be cautious around things we are unfamiliar with. It’s why kids will only eat chips while on holiday, […]
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Email marketing is a great way to keep in touch with your customers and promote your business. And, because it is such a personal medium – after all, you are often contacting somebody using their personal details – there is a great deal of trust that goes along with along with it.
Old websites are not like old buildings. Websites don’t get better with age and you’re not going to receive thousands of visitors for your archaic design. With the volume of business that stems from online sources in 2015, having a dated site can really impact the success of your brand.
Here’s a really great example that might give you a little inspiration for your own Friday afternoon social media marketing push. Me again! I spoke a couple of weeks ago about social media for business and how by having a clear strategy, your business can really benefit from spending time in the right places online. […]
We may be close to a groundbreaking event in the history of technology. It is predicted that within the next year or two there will be more people accessing the internet through mobile devices than desktops.
Do you ever ‘get that Friday feeling’ and find your productivity starting to drift circa 3pm on POET’S Day? I think all of us can probably confess to that every so often! In this, the first in a series of posts, I’m going to tell you how by browsing social media sites on a Friday afternoon, you […]
Press releases can be a highly effective way of marketing your company. Not only can they help you achieve much wider visibility, they can also make your brand a real authority figure in your field. In our previous post, we spoke in a bit more depth about the benefits of this method, now here are our tips on what to consider before producing great press releases!