Latest Marketing News

Social Proof: Your Complete Guide to leveraging it on your website and why you need it

READ TIME: 7min 30sec. 
The importance of using social proof in your marketing has been growing for a while now, but 2016 has seen an explosion of ideas around social proof. From simple traditional thank you messages to embedding & sharing of tweets and video testimonials the plethora of ways of communicating with potential clients about how good you are, is enormous.

Copywriting web pages – How much text is the right amount?

Copywriting web pages – How much text is the right amount? When developing websites we often get asked “How much should I write?”. It’s a very good question and one that many business owners struggle to find the answer to. Well the answer is fairly simple. With a bit of understanding, thought and common sense, […]

Redeveloping Your Website: The Design

Redeveloping Your Website: The Design The process of laying out your site consumes much of the wireframing process but it is also important to mention here. The most common layout for corporate sites – lead-generation sites in particular – is the three column structure, which features a bold header or banner, above three columns of content, […]

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