READ TIME: 7min 30sec.
The importance of using social proof in your marketing has been growing for a while now, but 2016 has seen an explosion of ideas around social proof. From simple traditional thank you messages to embedding & sharing of tweets and video testimonials the plethora of ways of communicating with potential clients about how good you are, is enormous.
READ TIME: 5min 40sec.
Whilst watching this 30 second commercial I realised there is 1 big lesson in the ad, which we can all learn and take away with us as business owners, and it is this I want to share with you today. But first to help you understand a bit of background on the advert.
Using the Rugby World Cup to boost your Marketing & Sales The Rugby World Cup is here in England and has started with a bang. You see the major brands on TV and in the press using the event to promote their wares, the country is feeling good about it, the pubs are full and […]
How much does a website cost? We are asked this question day in day out – mainly because it’s an unknown quantity and its the easiest question to ask. Plus it also stops clients getting embarrassed listening to how wonderful a web design company can make your website to only find out it is way […]
Copywriting web pages – How much text is the right amount? When developing websites we often get asked “How much should I write?”. It’s a very good question and one that many business owners struggle to find the answer to. Well the answer is fairly simple. With a bit of understanding, thought and common sense, […]
image credit: http://www.tyseo.net Adwords vs Facebook Ads – Where should you spend your money? Both are massive platforms with millions of users, but which is best for you? We are going to take a look at different markets and how the 2 advertising giants fair against each other, but first lets take a look at their […]
How Homebase lost to Argos on Google Adwords Over the weekend I needed a new strimmer as my previous one had given up the ghost, so on a warm Saturday morning, I set off in search of a new trimmer, as you do. Of course being a computer geek, I armed myself with my laptop […]
Redeveloping Your Website: SEO 101 In the 21st century, people have put down the catalogues, left the yellow pages in its cellophane and taken to search in order to find the products and services they want Search engine optimisation, or SEO, is about the relationship between your website and search engines and about making sure […]
The statistics paint a clear picture. According to Ofcom, 57% of adults in the UK were browsing the internet on their mobile phone in 2014, up from 49% in the previous year B2B businesses should really take note, as Search Engine Watch reported last year that 92% of executives have a smartphone for business use. […]
Redeveloping Your Website: The Design The process of laying out your site consumes much of the wireframing process but it is also important to mention here. The most common layout for corporate sites – lead-generation sites in particular – is the three column structure, which features a bold header or banner, above three columns of content, […]
