Latest Marketing News

Copywriting web pages – How much text is the right amount?

Copywriting web pages – How much text is the right amount? When developing websites we often get asked “How much should I write?”. It’s a very good question and one that many business owners struggle to find the answer to. Well the answer is fairly simple. With a bit of understanding, thought and common sense, […]

Redeveloping Your Website: The Design

Redeveloping Your Website: The Design The process of laying out your site consumes much of the wireframing process but it is also important to mention here. The most common layout for corporate sites – lead-generation sites in particular – is the three column structure, which features a bold header or banner, above three columns of content, […]

Redeveloping Your Website: Know Your Audience

Redeveloping Your Website: Know Your  Audience You know who the audience for your business is already – the people who buy your products, the people your business targets. Of course, in the perfect world our businesses would appeal to everybody, but that is just not the reality. Being strict on an audience makes things easier […]