Every year the Christmas ads from the top retailers in the UK are eagerly awaited, and this year is no exception. Just after Bonfire night, the first ones were released and now we can round up the best ones for 2017 below. The most famous is John Lewis and is the one all the other […]
I was talking to a past customer the other day when we got on to the subject of websites. “Yeah. Our website is awful. It doesn’t work and everything needs updating” I was shocked. An out of date website is just asking for trouble. It’s like leaving the house unlocked every day while you go […]
READ TIME: 2min 40sec.
You see it on nearly every website you register for. Instructions on choosing a secure password. You then rack your brain trying to think of a password that fits the criteria, is secure and you have a chance of remembering. So how do you choose a secure AND memorable password?
READ TIME: 3min.
Too many companies base the success of their website on how it looks and don’t truly consider how to measure the success of their new website. In this modern age, where we can measure and analyse so much of our marketing on the web, this is such an archaic way to think.
On Saturday 14th November 2016, we moved offices from the Mansfield iCentre in Mansfield to our new converted barn in Laxton Lodge Barns. After 16 successful years in the Mansfield iCentre, we decided that a change of scenery and more flexible working was required to better suit how our business had evolved over the past […]
The search has begun to find 10 innovative growing Nottinghamshire businesses, with two winners set to benefit from a support package worth up to £25,000. Managed by Oxford Innovation, the Pioneer 10 programme is aimed at entrepreneurs and business owners. The programme is being hosted across the Nottinghamshire Innovation Centres which are the Mansfield i-Centre, […]
Euro 2016 Adverts Round Up With only 3 weeks to go, the big brands are starting to roll out their Euro 2016 advertising campaigns with a bang. Every 2 years we look forward to the creative ideas that the worlds leading advertising agencies come up with to align household brands with this years biggest sporting […]
READ TIME: 7min 30sec.
The importance of using social proof in your marketing has been growing for a while now, but 2016 has seen an explosion of ideas around social proof. From simple traditional thank you messages to embedding & sharing of tweets and video testimonials the plethora of ways of communicating with potential clients about how good you are, is enormous.
READ TIME: 5min 40sec.
Whilst watching this 30 second commercial I realised there is 1 big lesson in the ad, which we can all learn and take away with us as business owners, and it is this I want to share with you today. But first to help you understand a bit of background on the advert.
Using the Rugby World Cup to boost your Marketing & Sales The Rugby World Cup is here in England and has started with a bang. You see the major brands on TV and in the press using the event to promote their wares, the country is feeling good about it, the pubs are full and […]