Delivering Taylors Transport Website Revamp

This latest version of their website is the 3rd evolution we have built for them. Our partnership with Taylors Transport covers more than 7 years now and their website continues to grow and attract enquiries.

Taylors website home page example

ABOVE: Website homepage design

All under 1 website

The latest version of the website we have just completed brings all services and businesses under 1 roof. It allows visitors to quickly see and understand the full range of services Taylors Transport now offer.

ABOVE: Website meet the team page design with informal stylised photography.

Big, but personal

The new website had to position Taylors as a major player in the industry with a huge fleet and regular deliveries across Europe and the World, the new website had to reflect how the company had grown, without losing that personal approachable feel.

ABOVE: Website driver training page

On-site videos

Videos were commissioned and photography arranged with our partners PageOne Media to capture the essence of the business sectors with Taylors Transport Group. The videos have been a great success driving enquiries and building the Taylors brand. They racked up over 1,000 views between them in under 12 months.

ABOVE: 3 videos used on the website to introduce the main areas of the business

Unique photography

The photography used throughout the website and the style is unique to Taylors. The images have all been stylised to make them unique to Taylor’s with a slight off white tint, and this is also reflected in the videos. It may not be obvious to look at, but when a Taylors picture is used anywhere, it is subliminally recognisable as their image. The style of the copy and layout are also unique to Taylors, with short to the point paragraphs picking out the key facts of the service they offer.

ABOVE: Google results for searching Driver Training in Mansfield

PPC driving traffic

We have also worked with Taylors on the Driver Training side driving traffic and enquiries for their training services using Google Adwords. They also currently occupy positions 2, 3 & 4 in the natural listings for ‘Driver Training Mansfield’.

What our client says…

“Xposure have really helped our business embrace the digital age. Their expertise and creative ideas have helped us produce a website that reflects our business and who we are without looking generic. The latest website has helped us cross sell to customers from other areas of the business and enquiries are up over 300%”

Christine – Taylors Transport Group

Technology Used

Google Tracking Icon

Google tracking

Facebook Tracking Icon

Facebook tracking

Heatmap Icon

Heatmaps

Visitor Recording Icon

Visitor recording

Remarketing Icon

Remarketing

Visitor analytics

Form Tracking Icon

Form tracking

Visitor Tracking Icon

Visitor tracking

Lead Tracking Icon

Lead tracking

List Building Icon

List building

HTML5 Icon

HTML 5

CSS3 Icon

CSS 3

Website Security Icon

Security

Website Backup Icon

Back up

SEO icon

SEO

About Taylors Transport

Taylors Transport are National and International freight hauliers, delivering precious cargo for their clients on time and safely. They pride themselves on their huge fleet of vans, wagons and lorries and also provide training services for their staff and other companies – in house

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