What Esme's orchid can teach you about building your social networks!

What Esme’s orchid can teach you about building your social networks!

Just when we thought we’d have to bid Esme’s desk orchid a fond farewell, the plant whisperer herself managed to coax the rather sorry looking flower back from the dead to bloom once more.

In it’s third round of flowers since it joined the team at Xposure in March last year, Es’ orchid has flourished where others would have failed, and we put this down to a great office atmosphere (and maybe a little help from Esme’s magic touch)!
It took strategic cutting and lots of Esme’s singing, along with love and care to see the orchid through it’s dark days.  Esme remained vigilant with her watering and feeding routine, seeing her efforts pay off when the flower showed it’s eighth and ninth blooms this week.

The way Esme cared for this flower can be directly applied to the way that you should be nursing and encouraging your social network sites, no matter which one you use!

1. Feed it regularly

Esme made sure that the orchid received just the right amount of nourishment, and this was key to the plants survival. Where others may have over-watered and been too keen with the Baby Bio, Esme and her green fingers got the mix just right, which helped the plant grow and develop and produce lovely flowers.

Where social media is concerned, you do need to ensure that you feed your page regularly, and with the right nutrients (which is why I’m not saying you should water your laptop daily!). Post once a day or a few times a week to give your audience a reason to visit your page. Your content has to be right too, just like feeding your plant bacon and eggs wouldn’t be very beneficial (and quite costly with no return) what you post onto your page or profile needs to be relevant and useful. Share good tips that your audience will find useful, share them often enough that they are handy, but not too often that they become a pain and people ‘unlike’ you for spamming them.

This will help your page, grow strong roots, healthy ‘likes’ and help you to engage with an interested audience.

2. Getting rid of the dead leaves and trimming back dying shoots.

When parts of the plant were growing too high to be nourished from the roots, Esme trimmed off the orchid to a healthy bud, to keep the plant from growing too big for it’s pot, and to encourage more flowers to open.

When Facebook recently introduced the new page layout in the form of a timeline, it was a time when a lot of people found it necessary to trim back, and get rid of dead content. Giving you the opportunity to easily go back through the history of your page since its creation (whenever that was!) was a great opportunity for users to get rid of content they weren’t so proud of, and posts that were no longer relevant or part of the company’s image.

Like Esme’s orchid, a little bit of trimming can really bring a dying page (or plant) back from the brink, and help people create Facebook profiles that are strong, useful and filled with relevant and interesting posts. .

3. TLC

Everyone needs a bit of TLC now and then, and Esme made sure that her plant received enough sunlight when the weather was bad, and just the right amount of attention (however much an orchid really needs!) so that it grew comfortably and well even when times were hard.

As strange as it sounds, this is what your social networks need too, a little attention now and then to make sure they are still as good as they can be. It could be a change in your profile picture, cover photo or company information. It could be an addition to the bio, an event from the past added, or a few services for your LinkedIn page. Whatever it is, you need to make sure you are evolving and adapting you page. It’s not a static site, you have the ability to change as your business changes, so make sure that you don’t leave yours neglected!

Esme has been really pleased with the results she has received from the effort she has put into her orchid, and you too could be feeling great when your social networking pages become even more engaging and you gain more ‘likes’, from just these three simple tips.

Esme says: “It doesn’t need to be that difficult, but a little bit of effort has really paid off, and my desk has been brightened up by the beautiful orchid that has flowered time and time again.

“Domestic orchids generally only flower annually so I was thrilled to see yet more bulging buds coming through this Spring.  I don’t have a garden at home, or many friends, so I tend to shower all my affection and best singing on my potted plant here…much to the annoyance of the rest of the team!”

Nigel Lamb
Nigel.lamb@xposurecreative.co.uk

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