Facebook are planning to cut down on the amount of promotional content its users see on their dashboard. This refers to content from pages they have liked, rather than paid for ads, so all your hard work building an online following will be diminished if you ignore the changes.
Google’s updated search algorithm, Penguin 3.0, has landed – or at least slid forcefully in on its belly – and many companies are already seeing dramatic changes to their search rankings. Whether your business can expect a sharp rise or fall depends on several factors.
We’re are thrilled to welcome Matt Sellars to the team on a full-time basis in the role of Lead Developer. Matt, who graduated from the University of Derby this year, joined Xposure in February as part of the Mansfield District Council ‘Graduates into Enterprise’ scheme which links recent graduates from Ashfield and Mansfield with local employers to […]
Hi everyone, Here I am with my pick of the hottest five apps of the moment. This time I went to see Frances Finn at the BBC Radio Nottingham studios. I of course, did the obligatory photography app of the moment, plus four more great ones. Have a listen, have you got any of the […]
Once upon a time, a small-medium, UK-based b2b spent some of their hard-earned marketing budget on a website. Lots of people told them how nice their new website looked and, at the time, it was very modern.
Have you been utilising Google’s unique brand of advertising, only to find it’s much more expensive than you first thought? Xposure has compiled a list of the four most common mistakes, so that you can stop unnecessary spending and make your adverts as effective as possible.
A monthly, weekly or even daily newsletter (if you have the time!) can be a great way to increase engagement with your clients, suppliers and associates. As an opportunity to sell yourselves, your services and all your latest news, there really isn’t a good reason not to take advantage of all those names and email […]
Well it has been a while since Xposure’s last LinkedIn blog post, so to make sure that you haven’t forgotten about all its wondrous possibilities, I thought I would take some time to shed light on some lesser known LinkedIn features. Often seen as the ugly duckling of the social networks and not quite as […]
Far from being left behind the times however, PR is essential and needs to be included and integrated into online and offline marketing campaigns whatever the outlet, and whoever the audience.